FWV expands partnership as agency of record for both Zippo and Zippo-owned Case Knives
RALEIGH, N.C. (April 15, 2025) – French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced it has been selected to lead PR efforts for Zippo Manufacturing Company (“Zippo”), the world-renowned maker of the iconic Zippo® windproof lighter. FWV has overseen public relations for Zippo-owned W.R. Case & Sons Cutlery Company (“Case Knives”) since 2021.
With a rich history spanning back to 1932, Zippo continues to lead its category with unwavering strength. FWV will build on this heritage by strengthening the brand’s connections with its loyal fanbase while driving growth in new markets. This includes supporting Zippo’s outdoor products and home and patio offerings.
“FWV has been a trusted partner for nearly five years, leading PR and influencer efforts for Case Knives with clear expertise,” said Brent Tyler, vice president of global marketing for Zippo and Case Knives. “Their consistent delivery of outstanding results has been instrumental to our success, and we are delighted to build on this strong partnership with Zippo.”
Over nearly a century, Zippo has built a reputation for innovation, unmatched quality and reliability, crafting products designed to stand the test of time. Bringing warmth, light and connection to every moment, Zippo’s diverse product lineup includes its classic windproof lighter, versatile fuel options, utility lighters, top-rated rechargeable hand warmers, heated seats, FlameScapes® ambient fire features and a broad range of fire starters and accessories tailored for outdoor adventures.
“Partnering with an iconic brand like Zippo is an incredible opportunity,” said FWV Chairman & CEO Rick French. “We are honored to help carry Zippo’s 90-plus-year legacy forward by supporting its expansion into new product categories.”
Both Zippo and Case Knives are proudly headquartered in Bradford, Pennsylvania, where their legendary flagship products are still manufactured today. This deep-rooted commitment to craftsmanship and quality will remain central as FWV works to amplify both brands’ stories, connecting them with new audiences while honoring their rich heritage.
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., and founded in April 1997, FWV has received 36 Global or National Agency of the Year honors over the past 28 years, along with more than 1,700 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients, which include Wrangler, ABB, Proximo, Melitta, Teen Cancer America, Mitsubishi Electric, N.A. and the N.C. Department of Transportation, among others. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
About Zippo
One of the most recognized brands in the world, Zippo was founded in 1932 by George G. Blaisdell in Bradford, Pennsylvania, where it has since manufactured over 650 million Zippo® windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the Zippo windproof lighter remains unchanged and is backed by the company’s famous lifetime guarantee – “It works, or we fix it free.” Zippo’s diverse product line includes windproof lighters and accessories; lighter fuel and butane; candles, candle lighters and torches; and a robust line of heat, flame and lifestyle products for outdoor enthusiasts. Zippo products are sold in over 160 countries. Zippo also owns the Bradford-based W.R. Case & Sons Cutlery Company and the Wellsville, NY-based Northern Lights Enterprises, Inc. as well as the trademarks to the Ronson and Ronsonol brands in the United States. For more information, visit zippo.com.