I’ve been watching and analyzing BNN’s The Disruptors since April. As an entrepreneur, I really appreciate the show—it encourages me to think differently on how I view opportunities, and even how I make decisions at MediaMiser. On June 4’s episode, hosts Amber Kanwar...
Long a tenet of effective advertising, emotional appeals are a go-to technique for cutting through noise. But perhaps nothing resounds so stridently as “shockvertising” — a tactic that toys with the psyche on very different terms. Play it right and you go viral. Play...
If you’ve been in PR or marketing long enough—you understand that you have finite moments in your career that can serve or sabotage your success. And you know it’s up to you to get a seat at the executive table, acquire the resources you need to be successful and...
Like all good PR companies, you have been submitting some of your great campaigns and winning awards, right? Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some...
The world of public relations is increasingly being disrupted by technological innovation. Arguably, the most welcome force for change in the past decade has been the advent of social media monitoring—a practice which has enabled PRs to help companies protect their...
Report Uncovers Missed Opportunities to Earn Digital Video Coverage The relationship between public relations professionals and media is on life support, according to a new report of digital journalists. According to The Media Influencers Report, a study from digital...
Most journalists check CEOs’ LinkedIn profiles before an interview I was invited several weeks ago to participate in a panel discussion with eight other public relations leaders. As is my practice, I checked the LinkedIn profiles of my co-panelists in order to learn...
Earlier this month, MediaMiser hosted a full day of planning on its research and development roadmap. It was an opportunity to plan for changes to our big data platform, our public APIs, and the future of our key components such as monitoring, contact manager and...
ROI, Social Integration, Measurement Top Major Brand Challenges Social analytics platform Simply Measured this week announced the release of its 2015 Social Media Marketing Trends report, which highlights the confusion social marketers are expressing with regards to...
When it first hit the scene, Pinterest quickly developed a rep for being a man-repelling wasteland of aspirational “I Do” boards and gaudy nail art. Yes, there were legitimate reasons for guys to be afraid. But Pinterest is working diligently to become more inviting...
With the recent explosion of data, especially as the Internet of Things (IoT) has emerged as an IT trend sweeping across the business world, 73 percent of organizations are finding analyzing this increase in data a major challenge, according to a new global survey...
I certainly didn’t (or couldn’t) realize it at the time, but my first job at age 13 set the stage for the rest of my career path. Back in 1987, with my bright yellow Ottawa Citizen bags on each shoulder, I delivered the local newspaper door-to-door after school. Yes,...