Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies. However, a majority of marketers are concerned about the presumedly valuable data their companies...
Generally speaking, Generation Z—the "digital native generation"—is no different than other sectors in that an overwhelming majority (nearly two-thirds) say they watch or listen to more news than they read. However, both Millennials and Gen Z are very different when...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: promotes Don Peck (@TheAtlantic) to Top Print Editor, replacing Scott Stossel (@SStossel), who...
Once upon a time, it was all about getting enough press and publicity—putting news, press releases and information “out there” for target audiences to read. Companies hired PR agencies to get them the print and broadcast coverage they wanted. Enter social media—the...
As the U.S. says “thank you” to the women and men in uniform, and to our veterans for their service to the nation, it’s also a good time to recognize the many companies that make the extra effort to hire that latter group. In particular, three military- and...
As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why...
Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships. If you want to shine a positive light on yourself and your business, you need to...
Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out. According to the newly released 2018 Customer Experience/Unified Commerce Survey from retail management...
If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you...
Another interesting mix of content accounted for the most viewed posts we had in October, ranging from fascinating research reports on influencer marketing to PR politics and measurement, to compelling bylines about J.K. Rowling’s Twitter success and tips for...
Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies. And while the Internet allows you to promote your product as much as you...
Just as women are embracing more realism in the media’s portrayal of beauty, the beauty products industry is also being held to this more authentic standard—and new research from AARP finds manufacturers of beauty products whose advertisements do not depict women in...