It’s a landmark year for San Francisco-based PR & marketing communications agency Landis Communications Inc. The firm, led by founder/namesake David Landis, is celebrating the big 3-0. Besides being a trailblazing innovator in the industry (and remarkably...
With the 2020 holiday shopping season expected to largely happen online, it’s never been more critical for brands and retailers to make sure their websites are in tip-top shape to handle the amount of traffic they expect (and hope) to attract, and to make the customer...
Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others. And by using...
In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture...
COVID-19 caused just about everything to go topsy-turvy for everyone. Industry leaders—including in public relations—were certainly not exempt. As 19th century British philosopher Bertrand Russel once said, “The issues we deal with are complex and require nuance,...
In this year’s fiery and often explosive presidential election, Donald Trump and Joe Biden both have their stables of loyalty among voters, but are battling fiercely for an ever-elusive group of undecideds—and their respective marketing campaigns may have the ability...
Every business owner strives to use the most effective way to market its business. And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing. In just a few years, content marketing strategies have gained massive...
No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The new survey includes data on the...
The UK’s legal cannabis industry is growing at an exponential rate. Unbeknownst to many, the UK is in fact one of the largest exporters of medical cannabis in the world, whilst CBD products are used by more than 7.3 million people in the UK each year. The...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Kenosha News: Pete Wicklund (@Kenosha_News) has joined as Managing Editor. Star Tribune: Kyndell Harkness...
To become a successful PR professional, there are certain skills you must possess. With the rise of technology and many other digital channels, having a degree isn't enough for a successful career. To keep up with the competition, you need to develop yourself also. In...
As autumn winds blew in last month, Bulldog’s click counts were heating up. Our stable of contributors led the post pack in September, claiming eight of the Top 10 spots with timely and cutting-edge content tackling topics like PR rising up from under the shadows of...