As autumn winds blew in last month, Bulldog’s click counts were heating up. Our stable of contributors led the post pack in September, claiming eight of the Top 10 spots with timely and cutting-edge content tackling topics like PR rising up from under the shadows of marketing, great virtual event strategies, tactics for measuring earned media, the love/hate relationship between PR and media, and how PR can prepare for client crises.
Our own research-focused pieces included posts about the new emerging COVID consumer and the future of in-store shopping, and a peek at marketing strategies in 2021, which will be led by individually personalized experiences. In case you missed a few of these, here’s your chance to get caught up.
To help you understand the nuances related to virtual events, we’ve analyzed some of the best online programs that were held in 2020 until now, and exactly what makes them so effective.
Why is PR considered marketing’s second cousin? Maybe because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater.
Digital PR is utilized to improve awareness of a brand using online techniques—and it is the best way to reach a broader audience that’s impossible to reach using offline approaches.
The earned media measurement goal is to capture the correlation between coverage and known digital metrics used to forecast the marketing and sales funnel, otherwise known as the pipeline.
Digital alternatives, including online meetups, webinars, communities, forums, Q&A sites, social media, content, profiles, and portfolios provides us with new opportunities to showcase skills.
Even though COVID case numbers aren’t getting any better, consumers are now willing to go back to stores—but they’ve become “mission shoppers,” focused on getting in and out ASAP. Here’s what communicators need to know.
Some news sources operate under the mistaken assumption that reporters detest them. But a healthy attitude on your spokespeople’s part leads to healthy media coverage. Good tips here.
Personalization is the future of everything—a peek at what marketing will look like in 2021Moving forward, more businesses will begin to shift from user demographics to individually-personalized experiences. Those that do so now will be ahead of the curve, and those that ignore this trend will inevitably be left behind.
In 2020, it’s time to implement new tactics that can improve your internal communications strategy and get your team engaged. These internal comms best practices will help you move forward.
Despite the best efforts of PR pros to help clients during a crisis with a by-the-book, supposedly proven plan, history shows a different reality—here’s why you should rethink the standard approach.