Sinatra sang that when he was 21, it was a very good year. When I was 21, I was listening to Hyman Roth sternly lecture Michael Corleone to not push for answers that he may not wish to hear or question how things are done, but to remember instead that “this is the...
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority...
Protest is in the air in America, and brands behaving badly are hot targets—according to new research from credit health management firm CompareCards, a substantial percentage of consumers who feel that a company is acting wrongly are willing to express their...
TikTok is the new social media sensation, making major outlets like Instagram and Facebook seem quaint and old-fashioned. The app has particularly experienced a surge in popularity with Generation Z users. As such, many companies are eager to jump at the opportunity...
Even as more major retailers require customers to wear a mask in-store, new research from digital product testing and decision-making platform First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel...
Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to...
As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope...
Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...
PR pros know their efforts drive results, but new research from boutique tech PR firm Bospar reveals that general consumers appreciate the authentic work of public relations teams and their campaigns, especially in these trying COVID times. The firm’s new study, PR...
Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards. I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film....
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: Eshe Nelson (@eshelouise) has joined the business team and will be based in London. Oregonian, The:...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Dallas Morning News: has promoted Leona Allen (@ldallen) to Deputy Publisher. Business and Commerce Bloomberg News:...