Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Philadelphia Inquirer: Janet Alvarez (@janetonthemoney) has been named a Nieman Visiting Fellow. ProPublica: Neil...
November was another busy and terrific month for Bulldog content, with a wide-ranging variety of posts raking up big traffic. Topics included media monitoring, PR crisis, earned media, engagement channels, PR career success, content creation, media databases, and how...
As 2020 (finally!) comes to a close, it’s time to look ahead at the coming year in PR and marketing, andbrand elevation agency Matter Communications has announced its top five marketing and PR trend predictions for 2021. These insights are a direct result of the key...
With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand's reach. Affiliate marketing in 2020 is a...
Industry cred. Bragging rights. Recognition of your hard work. There’s a lot of reasons to enter a PR industry award program (such as the 2021 Bulldog PR Awards). Choose the best reason for you and hold on to it. A nomination form is no small thing, and you must be...
New research of Generation Z and younger Millennials—dubbed "Generation Disrupted"—finds these most-influential young Americans have had their worldviews dramatically disrupted in 2020, and their fears, hopes and concerns altered in ways previously unseen. The report...
Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Amazon remains as the...
Brand messaging doesn’t just happen in marketing copy—a brand slogan has the power to influence purchasing decisions for nearly half of consumers, according to new research from business news and how-to website The Manifest. In fact, 47 percent of people surveyed said...
As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds. After months of strategic pivots and sporadic news cycles, how can we continue separating our...
With the vast majority of marketing communications transitioning online as a result of COVID-19, it has become even harder to cut through the noise. As competition increases through digital channels, the cost of customer acquisition is rising, too—particularly in B2B...
In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in...
User-generated content (UGC) is quickly becoming the most popular marketing tool ahead of online influencer campaigns. The public have become accustomed to reality stars and has-been celebrities flogging whichever never-used-gadget that they’ve been paid to promote....