November was another busy and terrific month for Bulldog content, with a wide-ranging variety of posts raking up big traffic. Topics included media monitoring, PR crisis, earned media, engagement channels, PR career success, content creation, media databases, and how to hire a PR firm.
In case you missed a few of these last month, we have assembled them here for your reading enjoyment. Happy holidays!
The 5 Most Common Problems with Media Monitoring Solutions (& How to Solve Them)
Media monitoring comes in various forms, but no matter if you are a DIY-master, self-serve aficionado or full-serve fanatic, it is an essential part of any PR and communications strategy. Here’s what you need to know.
PR crisis playbook: Lessons learned from recent crises
With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR crisis have a wealth of insight that PR pros can borrow. Here are two examples.
Things about PR that I question as a 30-year industry vet
Some PR pros, like this industry veteran who entered the PR business after being a journalist, have found fault with one aspect of PR—the way large agencies operate. This op-ed is a must read.
The role of earned media in lead generation
While tactics like email campaigns, SEO or targeted advertising provide hard numbers, earned media is a bit trickier to measure, and gets overlooked as a bad investment. Here’s why it works.
How to make your website a powerful PR tool
Getting a PR boost is like gold to any company wanting to attract more clients or make more sales, but what many do not realize is that it’s possible to do so using your own website.
With frustrated consumers ready to abandon brands, it’s time to change engagement channels
Consumers are now flocking to digital self-service channels when engaging with brands, but they’re getting frustrated when their needs aren’t met—which has led to most questioning why they’re doing business with the brand.
5 surefire steps to career success for rising PR pros
The earlier you start getting some PR experience, the easier it will be to be successful later. You’ll have the skills to get PR coverage for clients, and you can set yourself apart as a PR pro.
7 tips for building a coherent brand through content creation
Creating the right content is a very important step to success. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Here’s how.
The 5 Most Common Problems with Media Databases (and How to Solve Them)
Media databases are powerful tools. Aside from acting as a directory and outreach tool, high-performing databases provide lots of information on contacts, making it easier to craft great pitches. Here’s what you need to know.
What businesses need to know about hiring a PR firm
Company managers oversee everything, and you can’t be everywhere at once. But there are ways that you can make things easier on yourself, and one of the most underrated tools is PR.
