“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...
The CBD industry is big business. Many different companies continually crop up with their CBD-themed products, and this makes it difficult for established sellers to stay at the top. If you are currently one of those established sellers, or you’re a newcomer to the...
Businesses are finally finding stable ground amid the COVID-19 pandemic, but a new study from consulting and communications firm Orangefiery finds that exec-level needs still persist. The research shows that while leaders have risen to the challenge of communicating...
As the COVID-19 pandemic continues to wreak havoc on global business, PR pros are hungry for timely best practices about getting their clients covered in the media. A new research project from broadcast PR firm D S Simon Media offers important insights that help PR...
Like many others, our agency was thrust into telework to protect the greater community from the threat of COVID-19. We’ve all seen the countless articles on teleworking tips, but I’ve found that what these tips often fail to address is this is not a typical remote...
“[T]he job of Men’s National Team player[s]… requires a higher level of skill based on speed and strength than does the job of Women’s National Team player[s]…”—United States Soccer Federation legal filing arguing that male soccer players should be paid more because...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bridge Magazine: Paula Gardner (@bridgemichigan) has been named Reporter. Detroit News: Jordyn Grzelewski...
COVID-19 has proven to be the ultimate business disruptor, and the PR functions of the hardest-hit industries—like travel, healthcare and general retail—have been trying to piece together their plans with no template or example to work from. So it’s no surprise that...
Night parachute jumps are a great test because they are a jump into the unknown. At the beginning, a night parachute jump looks like a subway car stuffed with people wearing 200 lbs. of parachutes, overstuffed rucksacks, weapons inside 4-foot padded duffel bags and,...
What does it take to be successful in business? Although the following tips will not guarantee success in business, they are elements that every good business person needs in order to have a chance at success. From running your own business to working your way up the...
SEO is critical to ensuring a business can be found online, which is more important than ever given recent social distancing guidelines closing physical stores. But according to new research from business news and how-to website The Manifest, just 30 percent of small...
Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt will work to wedge themselves into the story. Let’s say a fire destroys an Ohio shoe manufacturing plant killing...