Year: 2020
Journalists on the move – Week of January 20

Journalists on the move – Week of January 20

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reading Eagle: Andrew Kulp (@kulpsays) has joined Food and Business Reporter. Wall Street Journal: Orla McCaffrey...

The new era of influencer fraud—red flags to watch for

The new era of influencer fraud—red flags to watch for

The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...

3 social media trends to get excited about in 2020

3 social media trends to get excited about in 2020

The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of...

5 PR tips from Queen Elizabeth’s regal crisis communications plan

5 PR tips from Queen Elizabeth’s regal crisis communications plan

I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...

3 proven ways to convey trust on your website

3 proven ways to convey trust on your website

Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...

2020 shopping outlook—6 consumer trends to watch this year

2020 shopping outlook—6 consumer trends to watch this year

Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...

9 new year career tips for workers of any generation

9 new year career tips for workers of any generation

The start of the New Year is always a great time to pause and look for career advice. Career advice is relevant for any age and any stage of your career. Adapting your skills, career goals, network, and industry knowledge is more important as you age in the workforce....

Gen Z will pay for content, but dismayed by creative diversity gap

Gen Z will pay for content, but dismayed by creative diversity gap

Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they're willing to pay for it, according to new research from creative industries development firm Ontario...

4 ways your HR department can protect your reputation

4 ways your HR department can protect your reputation

As a business owner, nothing is more important than keeping your reputation intact. Thanks to the internet, people now have the ability to do serious damage to a company’s reputation in a matter of seconds, which is why you need to ensure that you are protected in all...