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“Generation Disrupted”: In a country divided, new study issues a wake-up call for leaders & brands
New research of Generation Z and younger Millennials—dubbed "Generation Disrupted"—finds these most-influential young Americans have had their worldviews dramatically disrupted in 2020, and their fears, hopes and concerns altered in ways previously unseen. The report...
Crisis control: Why response plans need a designated spokesperson
When an adverse event rotates the spotlight of public attention to your business or that of a partner or client, does your response plan include a designated spokesperson? Does that person have a back-up? If either answer is no, then your crisis response plan has a...
Why Amazon leads in brand intimacy during COVID
Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Amazon remains as the...
Consumers look to a slogan to understand a company’s purpose—how’s yours looking?
Brand messaging doesn’t just happen in marketing copy—a brand slogan has the power to influence purchasing decisions for nearly half of consumers, according to new research from business news and how-to website The Manifest. In fact, 47 percent of people surveyed said...
How going against the grain can revolutionize your communications
As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds. After months of strategic pivots and sporadic news cycles, how can we continue separating our...
What is community based marketing—and why is it crucial now?
With the vast majority of marketing communications transitioning online as a result of COVID-19, it has become even harder to cut through the noise. As competition increases through digital channels, the cost of customer acquisition is rising, too—particularly in B2B...
New Worldcom PR report finds female leaders more confident in handling crisis than men
In a decidedly unique and challenging year, it may not be a surprise to see that overall global confidence in the C-suite declined by eight percent from 2019, but the latest Confidence Index (WCI) from The Worldcom Public Relations Group reveals interesting shifts in...
Why user-generated content is more powerful than an influencer campaign
User-generated content (UGC) is quickly becoming the most popular marketing tool ahead of online influencer campaigns. The public have become accustomed to reality stars and has-been celebrities flogging whichever never-used-gadget that they’ve been paid to promote....
Retailers are racing to achieve faster data-driven insights
Since the pandemic started, 87 percent of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet...
How data + emotion = engaging emails & strong ROI
When email first became available, it was one of the first successful touchpoints brands had with customers. And even with the popularity of today’s various social media platforms, email remains among the highest drivers of ROI. According to data gathered by the Data...
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The oldest family in Moravian baking taps French/West/Vaughan to support launch of Moravian Bake Shop this holiday season
French/West/Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, has been selected by Moravian Bake Shop to promote the bakery’s grand opening this holiday season in Winston-Salem, N.C. Moravian Bake Shop...
RP3 Agency continues to grow with the addition of several department leaders and client services support
RP3 Agency, a leading integrated creative agency in the Washington metro area, announced the addition and promotion of several team members as the agency continues to expand its creative, content creation, strategic planning and media offerings to its growing client...
Marketing communications executive Dr. Yashima White AziLove launches Trip Network
With more than 20 years as an award-winning brand communications executive for Fortune 100 companies, Dr. Yashima White AziLove recognized a yearning in the workplace for a greater integration of spirituality and ethical decision-making. The founder and managing...