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When is it appropriate to take risks as a PR agency owner?
Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy...
5 public relations tips for health and fitness products
It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can...
The future of leadership in a virtual world—digital-first CEOs reveal 5 keys to success
With the world’s workforce now largely working remotely, new research from SutherlandGold, creative comms agency for changemakers, shows that a new generation of digital-first CEOs are defining what remote leadership looks like in a virtual world. “We found that all...
Coronavirus on social media: A social listening analysis
Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all...
Earning customer loyalty—why is it critical for your business?
As most marketers would agree, how customers perceive your brand is ultimately how your business earns long-term success.Although making random sales may seem like a bonus, your loyal customers are ultimately those who are going to stick around even when there are not...
The data language barrier—frustration, embarrassment, insecurity dominate the conversation
New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven. The lack of data literacy and collaboration between data and domain experts may be working against the desire...
3 tactical tips for mapping out your 2020 social strategy
The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of...
Why you can’t afford to leave digital out of your media mix
As recently as 20 years ago, marketers’ options for advertising platforms basically boiled down to broadcast television, radio, newspapers, and billboards. Now, advancement of digital platforms from web banners to social media ads have relegated these channels under...
Delivering the goods: media insights on Canada’s delivery sector during COVID-19
No longer able to browse the physical aisles of brick-and-mortar stores during the first wave of COVID-19, Canadians browsed the virtual shelves instead. Consumers shopped online for anything from groceries to new running shoes to self-care products. Suddenly...
New research on Gen Z reveals four key trends shaping the most pragmatic generation
2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a...
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Philadelphia’s Kimball Hughes Public Relations marks 25th Anniversary
Kimball Hughes Public Relations, a national agency headquartered in Philadelphia, is celebrating its 25th year in business. Launched as Kimball Communications on July 1, 1995 and led by its founder and president, Gary Kimball, the agency rebranded in 2017 following...
APCO Worldwide’s International Advisory Council strengthens growing healthcare offering in Asia
Dr. Chew Suok Kai and Fredrik Nyberg, health experts with more than 60 years of experience between them, join more than 100 recognised global leaders as part of APCO Worldwide’s International Advisory Council (IAC), James Yi, managing director, Southeast Asia &...
Mower creates “It’s Time” campaign for Turning Stone Resorts Casino reopening
Businesses throughout the country have had the daunting task of planning a safe and stringent reopening as we look to a future post COVID-19. For marketers, focus has shifted towards more thoughtful messaging, creating inspiring and optimistic campaigns that are...
