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5 ways to perfect your PR strategy in the digital age
Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on...
3 top benefits of public relations on brand and company growth
Public relations can be described as the process by which organizations and businesses endeavor to build relationships that are mutually beneficial between them and the general public. Public relations mostly entails the effective management of communication between...
Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently
It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual...
3 big reputational risks facing PR companies around the world—and how to diffuse them
There is no shortage of concerns that PR companies have regarding the myriad of reputational risks that face them online. This is because of how easy it has become for online troublemakers and trolls to put brand loyalty, corporate reputation, and purchase intent at...
Blowing one’s own horn—an option for PR in days of declining media opportunities
With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options? A February 2021 media update by the Poynter Institute reported...
5 simple steps to take before starting a PR campaign
How people perceive your business has a big effect on its performance. Maintaining good public relations is a key aspect of business success, so it's important you get your PR campaigns right. It's easy to spend a lot of money on a PR campaign and not get the best...
Press Moves – Week of March 1
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Columbus Dispatch: Amelia Robinson (@DispatchAlerts) has joined as Opinion and Community Engagement Editor....
12 Most Common Media Database Buyer Questions (Video)
If you’ve looked at or used a media database in the past, you might think if I’ve seen one, I’ve seen them all. But when you dig deeper, you’ll come to know that not all media databases are created equal. The database you choose will have functional nuances that might...
Customer relationship crisis: Sales leaders struggle to get a clear picture of their customers
Consumer behaviors and preferences are changing at an exponential rate, and fueled by lack of visibility into customer data, many companies are facing a customer relationship crisis, according to new research from sales, marketing and service platform SugarCRM....
Influencer marketing statistics you should know in 2021
During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce. Marketing budgets and strategies have moved in a similar fashion, as dollars and efforts are allocated to support the shift to a buying cycle that revolves...
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2021 BULLDOG AWARDS
Signal AI to Deliver Artificial Intelligence Crisis Communication Simulation at PRSSA’s Mid-Atlantic District Conference, Hosted by Temple University, March 13
PHILADELPHIA, PA (March 3, 2021) - An artificial intelligence-created crisis communication simulation will be held at PRSSA’s Mid-Atlantic District Conference, PRogress Through Tech, to be held virtually Saturday, March 13. The session will be presented by Louis...
Mower named PR and marketing agency of record for data science company 84.51˚
NEW YORK – March 3, 2021 – Cincinnati-based data science and media powerhouse 84.51° has tapped Mower as its public relations and marketing agency of record. One of the top three B2B agencies in the U.S., Mower will handle the full suite of PR, marketing and...
Publishing Exec Joins Steinreich Communications to Lead Its Home Furnishings Practice
HACKENSACK, N.J. – Steinreich Communications Group, Inc., an international public relations firm based here, has appointed Jane Chero, who headed the day-to-day operations of Home Furnishings Business Magazine, as its senior vice president and leader of its Home...