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How to make your PR outreach on LinkedIn more effective using automation software
Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options....
3 comms tips to help you boost your online presence
There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web...
Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?
Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. New research from Incisiv reveals that while the retail industry has made...
Employer branding on social media: 6 surefire strategies
The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it's projected that human talent shortage will reach 85 million people by 2030. But this doesn't mean that the world...
Four consumer trends for 2022—from 4.3 million customers
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different....
How Facebook’s new targeting will impact third sector advertisers
In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”. The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook]...
Trends in personal branding: When brand aligns with values, most Americans will spend more
Personal branding is more than just a social media personality contest. But personal branding's economic influence on Americans isn't just for younger adults, according to new research from personal brand strategy firm Brand Builders Group. In fact, the firm’s new...
8 types of visuals your content marketing strategy needs in 2022 and beyond
Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you're after a high ROI and low production costs. Fortunately, some tricks can...
Mapping out a customer’s journey—4 steps to success
It’s not always an easy thing for businesses to get inside the minds of their customers. Even if a company believes it has figured out all of its target audience’s wants and needs, there are going to be new trends, preferences, or technologies that emerge which change...
The quest to achieve data-driven leadership: Where we are in 2022 with data and AI initiatives
As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations. New research from data-driven...
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Bolt PR Named Agency of Record for Delivery Solutions
Delivery Solutions, the trusted provider of aggregation and orchestration software enabling last-mile delivery and fulfillment for omnichannel retail clients, has named Bolt PR as the agency of record for the company. Through this partnership, Bolt PR will elevate...
Obama Administration Alumni Lars Anderson Joins Finsbury Glover Hering
Leading global strategic communications advisory firm Finsbury Glover Hering (FGH) announced that seasoned public affairs professional Lars Anderson will join the firm as a partner in the Washington office. Anderson brings a breadth of experience in crisis, strategic,...
TAKUMI Partners with ThisThat to Improve Measurement of Influencer Marketing Campaigns
Global influencer marketing agency, TAKUMI, has agreed exclusive early access to ThisThat, a leading insight partner for influencer campaigns. The partnership will give TAKUMI unlimited use of ThisThat’s strategic brand uplift studies and social surveying solutions....