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8 steps to building your brand identity on social media
Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines. It goes without saying it's no small task to stand out from the crowd...
Why SEO is a necessary component of modern PR strategy
Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings. The question is, are these strategies merely...
Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer usage
It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around...
Crafting an effective CTA button: 9 best practices—and 9 great examples
CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those...
2024 content creation trends: 5 predictions to help brands craft the content of tomorrow
The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with
During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch...
Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right
With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more...
9 tips for creating a successful sales enablement content strategy
Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful...
Effective PR strategies in post-flood crisis management
In the wake of a flood, organizations face the dual challenge of managing the immediate fallout and communicating effectively with their stakeholders. The role of PR becomes crucial in shaping the narrative, addressing concerns, and rebuilding trust. This article...
New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI
Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a...
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Seasoned Communicator Ryan Hughes Joins Allison’s Global Reputation Risk + Public Affairs Practice
Chicago, IL (November 30, 2023) – Allison, the global integrated marketing and communications consultancy with over 1,000 employees across more than 50 markets, has hired seasoned communicator Ryan Hughes to join their Global Reputation Risk + Public Affairs Practice...
Zapwater Communications Announced as Ambergris Cay’s Agency of Record (U.S.)
MIAMI, Fla. (November 30, 2023) - Zapwater Communications is thrilled to announce Ambergris Cay, an exquisite private island in the Turks and Caicos, as its newest client. Located just 600 miles south of Miami, Ambergris Cay is a haven for discerning travelers and...
Warschawski Expands Team with Addition of Sam McGee as Director
Sam brings deep public relations and issue advocacy expertise across diverse set of sectors BALTIMORE – November 29, 2023 – Warschawski, a fully integrated advertising, digital, PR, branding and marketing communications agency, today announced the addition of Sam...