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How to tell if a product is failing because of bad marketing
Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...
Sustainable retail expectations on the rise with Gen Z shoppers
The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact. As...
How to recognize valuable traits in remote workers
In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer...
Inside the 2020 C-suite: CEOs bullish on growth—and embracing social responsibility
Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies' futures and broadly optimistic about the global economy overall. What’s more,...
Journalists on the move – Week of January 20
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Reading Eagle: Andrew Kulp (@kulpsays) has joined Food and Business Reporter. Wall Street Journal: Orla McCaffrey...
The new era of influencer fraud—red flags to watch for
The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...
3 social media trends to get excited about in 2020
The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of...
5 PR tips from Queen Elizabeth’s regal crisis communications plan
I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...
Corporate culture resolutions—5 ways to prioritize emotional intelligence in 2020
As fitness goals and personal resolutions come top of mind this New Year, there's also no better time for companies to begin a practical conversation about corporate culture resolutions—placing people and emotional intelligence at the heart of business...
3 proven ways to convey trust on your website
Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...
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FIRST Robotics Selects Bespoke Purpose Collaborative Team as Agency of Record
FIRST, a global robotics community that prepares young people for the future, has selected an integrated purpose strategy and marketing communications team from The Purpose Collaborative as its agency of record. The custom-made team includes Carol Cone ON PURPOSE,...
Zürich Tourism Appoints WEILL for US PR
Zürich Tourism, the tourism promotional arm of Switzerland's largest city, has appointed Geoffrey Weill Associates to undertake its public relations program in the United States. "Long thought of as the city of somber banks and somber bankers, Zürich is actually one...
BlueGreen Water Technologies Retains The Pollack PR Marketing Group To Lead PR Efforts
BlueGreen Water Technologies, Ltd., a global cleantech company dedicated to solving the global epidemic of harmful algal blooms in drinking water, recreational, and agricultural waterbodies has retained The Pollack PR Marketing Group (PPMG) to raise awareness for the...
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