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10 proven tips to grow your TikTok audience on a budget
TikTok has revolutionized social media with its unique mix of short-form videos, trending sounds, and viral challenges. With over a billion users, it’s an ideal platform for brands and creators to reach massive audiences, even with limited resources. If you’re looking...
The power of PR in building strong community connections
Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it's about telling a story that resonates, building trust...
The art of media monitoring: Understanding its various uses—and how to master it for your clients
Businesses have two factors: opportunities and results. When we effectively blend these two factors, we call it success. But there is always a way to measure this success, and the right way to do it is to perform media monitoring. As a businessman, the success of your...
Tech PR for the underdogs: 5 ways smaller brands can compete with industry giants
In the world of tech, the competition is fierce. From artificial intelligence to blockchain and cybersecurity, new companies are emerging daily, each vying for attention in crowded and complex markets. Large corporations like Google, Apple, Microsoft, and Amazon have...
8 marketing strategies to build a strong brand presence
Effective brand marketing is crucial for standing out and connecting with customers. It’s not just about promoting products, it's about building a strong identity that connects with your audience. Businesses can create lasting customer relationships by developing a...
6 key benefits of app development for scaling business growth
Technology has never missed a single chance to amaze us. The timeline of technology and its inventions have been around for decades, and we are still waiting for more of them. The main purpose of technology is to provide ease and comfort in our tasks and problems....
The evolving role of influencer marketing agencies in the age of AI and automation
Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now...
5 trends to watch in content marketing and SEO for e-commerce websites
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Developing an Etsy-like marketplace: 7 key challenges and how to overcome them
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
The future of media relations: Engaging with decentralized media and new audiences
Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news's explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that we’ve mastered traditional...
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Narrative Adds Senior Director Geoff Holtzman to Growing Healthcare Practice
Firm Continues to Build for Growth and Top-Tier Client Services with Addition of Business Development Associate Hariana Sethi, Strategic Communications Associates Henry Lynam, Albert Sanchez, and Davis Robinson WASHINGTON, D.C. – Narrative Strategies announced today...
Chevron names Laura Lane vice president and Chief Corporate Affairs Officer; Al Williams to retire
HOUSTON, January 13, 2025 – Chevron Corporation (NYSE: CVX) today announced Laura Lane will become vice president and Chief Corporate Affairs Officer, effective February 1. Lane will oversee the company’s government affairs, communications, and social investment...
The Institute of Public Relations Announces Leadership Updates
New York, NY – The Institute for Public Relations (IPR) Board of Trustees has two leadership updates for 2025: Dr. Mathew Isaac: Director of IPR Behavioral Insights Research Center The IPR Board has elected Dr. Mathew Isaac, Professor, Chair of the Department of...