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5 reasons why now is the best time for SMBs to step up their content marketing
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Consumers making fewer purchases and planning more spending changes
In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group. Nevertheless,...
C-suite execs worldwide feeling the strain of war in Ukraine—most CEOs now predict recession
Ever since Russia's invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans...
Tips for small businesses for successfully creating video content
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
New survey examines evolving consumer texting behaviors and preferences
As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt. New research from text...
Why marketing and PR teams benefit from teambuilding events
If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...
Journey to AI maturity: While most are experimenting, few are using it to their advantage
Despite the fact that most brands and businesses that use artificial intelligence are still experimenting with the technology, only 12 percent are using it at an AI maturity level that achieves a strong competitive advantage, according to new research from...
9 of the best marketing apps for your mobile device in 2022
Over 4.5 billion people are online. And mobile web traffic now stands at 55 percent, surpassing desktop web traffic in 2020. That means more than half your market target is online and using smartphones. It, therefore, makes sense if you focus your marketing efforts on...
5 comms strategies for growing your company’s revenue
Increasing revenue streams is the goal of every business owner. In tough economic times, that goal can seem out of reach for struggling small and mid-size businesses. Whatever your company's operating budget may be, there are plenty of strategies out there to keep...
The onset of digital fatigue is driving marketers to increase investment in analog tactics
A significant majority (80 percent) of B2B marketing respondents in a new survey recognize that the pandemic has increased their reliance on digital touchpoints, according to new research from hybrid experience firm PFL and conducted by Forrester Consulting, which...
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Mekky Media Relations Celebrates Six Years in Business, Doubling its Revenue on Top of Last Year’s Record-Breaking Gains
Mekky Media Relations Inc. is marking six years in business this June with news that it has doubled its revenue since last year, grown its team to nearly 20 staff members and added to a long list of high-profile clients and national honors. This successful trajectory...
Allison+Partners Chicago Office Continues Upward Trajectory with New Client Wins
Allison+Partners has added four additional consumer clients to its growing list of Midwest brands, including GE Appliances, Blue Bunny, Bomb Pop and Stix Golf. New clients continue to strengthen the agency’s portfolio of consumer brands, with award-winning work...
PAN Communications Addresses Recurring Business Pain Points with New Content Hub
PAN Communications, a leading integrated marketing and PR firm for B2B tech and healthcare brands, announces the launch of the Core Content Hub to provide comprehensive support to businesses in their marketing efforts in the second half of the year. As experts...