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Most businesses think they’re delivering great CX—but are they measuring customer effort properly?
New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience. In fact, nearly three-quarters (72 percent) of consumers report they are likely to switch to...
6 tips for creating a strong customer service department
One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don't have good interactions with friendly, helpful people when they need help. If you think your customer service...
4 ways PR markets your business to all your stakeholders
Business owners—no matter how large or small the organization is—want to make sure they’re getting the name of their brand out to their potential customers. This is how a brand can grow: by presenting itself in front of the people who may wish to use their services or...
Smart brands are taking privacy and security seriously—here’s what leaders are doing right
Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. But despite higher levels of investment in advanced cybersecurity technologies, less than 20...
Marketing tips for all ages from Pornhub’s comms strategies
With millions of users and an average of 115 million visits per day in 2019, Pornhub’s website must be doing something right within its marketing department. Last year was certainly a big year for this adult website, and it totaled 42 billion visits from people all...
Old vs. new logos—consumer preferences on 5 brand revisions
Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s,...
5 strategic tips for managing PR for your startup
Public relations is an important aspect of every business. When you are running a startup, you don’t necessarily have the budget to hire someone full time to work on your PR. Of course, learning how to manage your own PR can be challenging. While there is a lot to...
PR 2020 challenges—85% of practitioners are missing out on effective tools and techniques
The public relations industry will certainly have its hands full in 2020—on top of new challenges such as deeper comms integration and managing client reputations in a more distrustful consumer environment, there’s all the election noise that PR pros will be battling...
PR mental health: 5 ways to start the new decade with less stress
Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive. And PR pros are not alone. A 2019 Gallup poll revealed that a whopping 94 percent of all Americans feel workplace...
Climbing the PR ladder—5 essential skills for public relations pros
Public relations is an all-round career. Other than a college degree, the PR industry requires professionals to arm themselves with various skills to remain competitive. Thanks to the significant shifts and advancements that the industry has undergone in recent years,...
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Wellable Selects Allen & Gerritsen as PR Agency Partner
Allen & Gerritsen (A&G) announced that Wellable, a company that helps employers manage next-generation corporate wellness initiatives, has selected the agency to be its external public relations partner. Wellable, founded in 2013 and headquartered in Boston,...
Edge Legal Marketing Announces Strategic Partnership with London-based Saltmarsh Marketing
Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of...
TAKUMI Names Ex-Ogilvy Board Member Mary Keane-Dawson as Group Chief Executive
Following a year of rapid growth, including a multi-market expansion, global partnerships and bolstering its non-executive board, today leading influencer marketing service, TAKUMI, announces Mary Keane-Dawson’s appointment as Group CEO. Former non-executive board...