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AI and personalization make the perfect match for business growth—key benefits and challenges
Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that...
The communicator’s guide to affiliate marketing—5 tactics for success
Affiliate marketing presents a unique opportunity for digital marketers to leverage partnerships with affiliates to grow their brand and expand their reach. However, the competitive landscape can make affiliate marketing seem like a complex and daunting challenge. As...
Crisis management in the age of cancel culture—4 new rules of accountability
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
6 tips for bridging brand communication gaps with multilingual AI strategies
In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with...
11 creative ways to repurpose your webinar content to boost your marketing
Repurposing webinar content is a great way to make the most of your efforts, extend the life of your content, and connect with a wider audience. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating...
What loosened restrictions on social media content moderation means for B2B communications leaders
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...
Brand perception vs. brand reality: 5 ways you can bridge the gap to build trust
At least 81% of consumers need to trust a brand to consider buying from it. That means one thing: what your audience thinks of your brand can either make or break your brand reputation. At least It’s the lens through which they view your products, services, and...
The critical need for grammar accuracy in media outreach—and strategies for ensuring it
Are typos sabotaging your media outreach emails? Think about it—would you trust a pitch riddled with errors? Me neither! Whether you're reaching out to journalists, influencers, or business partners, correct grammar can make or break your first impression. After all,...
How website content builds user trust: 5 effective tips + 10 great examples
Brand trust plays a major role in converting customers, yet many businesses still struggle to earn their prospects' confidence. In some ways, this isn't that big of a surprise. Consumer research suggests that today's buyers have decreasing confidence in governments,...
How AI is revolutionizing customer feedback for brands and marketers
"Clear feedback is fundamental to improvement," as Sir David Brailsford, leader of Team Sky, put it. In today's ever-changing world, it's vital to constantly integrate customer feedback. With so much competition and rapid changes, businesses need to make sure they’re...
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THIS MONTH'S WEBINAR
Thinks Insight and Strategy launches specialist Dialogue team
14 February 2025, London – Thinks Insight and Strategy is delighted to announce the establishment of a specialist Dialogue practice within the company, building on their track record delivering some of the UK’s biggest citizen engagement projects. This unit will...
Growing Austin PR Agency, Say My Name PR + Digital Marketing, Wins High-Profile Hospitality Accounts
Hattie B's Hot Chicken and Hotel 1928 have officially joined the Say My Name PR + Digital Marketing client roster. Hattie B’s Hot Chicken, the family-owned Nashville-based restaurant company opened on Austin’s heavily trafficked South Lamar Boulevard in February 2024....
Enero Group appoints Ian Ball as Chief Operating Officer
Enero Group, a leading global group of marketing and technology agencies, today announced the appointment of Ian Ball to the newly created role of Chief Operating Officer (COO), effective from February 10th. Ball has over 40 years of international experience...