The evolution of digital public relations in 2025

The evolution of digital public relations in 2025

In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...

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Crisis Comms & Media Monitoring

When brands get canceled: What PR can do—and what it can’t

When brands get canceled: What PR can do—and what it can’t

The words 'cancel culture' aren't just another phrase tossed around social media when people want to take down a content creator or influencer. It's a term recently coined that every brand should avoid being subject to at all costs. Why? Because nothing is more...

Why social listening is the secret weapon of smart PR teams in 2025

Why social listening is the secret weapon of smart PR teams in 2025

In 2025, when a single tweet has the power to change public opinion, public relations practitioners need to do more than just respond. They must anticipate, adjust, and keep up with the ever-changing digital discourse. The key to staying ahead? One of the most crucial...

PR Tech & AI

5 essential digital marketing tools to boost your campaigns

5 essential digital marketing tools to boost your campaigns

If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...

How to market your coding projects like a pro

How to market your coding projects like a pro

You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...

Content & Media Relations

4 essential features to look for in media outreach tools

4 essential features to look for in media outreach tools

Media outreach builds brand visibility through strategic connections with journalists and influencers.  In 2025, PR tools streamline this process, saving time and boosting results.  Here we look at the essential features to look for in media outreach tools, and...

5 essential digital marketing tools to boost your campaigns

5 essential digital marketing tools to boost your campaigns

If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...

5 proven strategies to level up your content marketing

5 proven strategies to level up your content marketing

Content marketing is a strategic approach used to attract, engage, and retain a target audience by creating and distributing valuable, relevant, and consistent content, with the ultimate goal of increasing brand awareness, generating leads, and driving revenue. To...