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Client Profile Data Analysis, Customer Relation Management

Brands are putting customer relationships at risk with reckless handling of customer data

New research from data-driven customer experience management (CXM) firm Merkle explores what's behind the ongoing disconnect between the high marks...

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Ditto PR Adds New Head of Consumer to Executive Leadership Team

Ditto Public Relations, the agency that prioritizes happiness and results, announced its newest senior leader tasked with expanding Ditto’s services portfolio, including a stronger focus on consumer PR offerings: Shenetta Johnson joins the team as Senior Vice...

Mason Launches New Campaign for Orthopaedic Associates of Manhasset

Mason, an integrated brand communications agency that creates bold, fearless ideas, announced the launch of a television, print, digital and social media advertising campaign for Orthopaedic Associates of Manhasset. “Rather than showcase doctors and patients together,...

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