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The top obstacles for SaaS in 2023—and how PR can help
In the fiercely competitive and quickly expanding software-as-a-service (SaaS) market, businesses are continuously fighting for the interest of potential clients. It can be challenging for SaaS companies to establish themselves as reliable, trusted brands in such a...
Understanding Data-as-a-Service: 7 ways DaaS can boost your PR
In today's fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Data-as-a-Service (DaaS) is a cloud-based service that provides businesses with access to large volumes of structured...
The future of the Creator Economy: How content creators are leveraging new revenue strategies and AI to thrive in the evolving content industry
Content has always been king, but thanks to the burgeoning creator economy, it now has a business empire of its own—and business is booming! Now a thriving industry unto itself, new research from music licensing platform Epidemic Sound provides insights into the...
Top 5 digital marketing best practices for eCommerce brands in 2023
Are you frustrated with the poor conversion rate of your eCommerce store? Is your eCommerce marketing able to yield the most for your business? Overview Ecommerce has been one of the most lucrative business models, especially in the retail sector, where convenience...
New events industry study finds in-person attendees have returned, but ROI challenges persist
Like so many other things, in-person business events took a near-fatal blow during the pandemic, and in the resulting virtual era, many wondered if they would ever return at all, not to mention return to its glory days of being a significant business-generating...
3 ways a well-written press release can help market your business
If you’re a business owner, you can’t have failed to notice that you have a lot of competition. If you’re not aware of your competitors, then it’s time to look more closely at them, even though that might not be a comfortable thing to do. The more you know about your...
The 2023 Chief Strategy Officer: Role becomes more important in disruptive times to drive change, bridge internal gaps, and solve complex problems
During volatile times like these, when the economy is shaky and recession looks more and more likely, brands and businesses worldwide amp up the priority of innovative strategy to better ensure the bottom doesn’t fall out if a seismic event occurs that can take down...
Does your brand need a Twitter check mark? New research examines whether verified accounts see more interactions
Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the...
Beyond money: PR and the transformative power of time donations in community development
Introduction: Redefining giving Traditionally, donations have been perceived primarily in monetary terms. While financial contributions undoubtedly play a crucial role in community development, the transformative power of another type of donation—time—has come to the...
4 reasons why storytelling is so important in public relations
Being able to craft an interesting narrative and tell a story that resonates with the public is something that many businesses want to do. It is part of their marketing plan and a way to make their business and products memorable and exciting. Yet storytelling is...
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Saint John’s Resort Appoints Zapwater Communications as Agency of Record
CHICAGO, IL (June 6, 2023) – Saint John’s Resort, the premier resort destination in Detroit, has selected Zapwater Communications as Agency of Record (U.S.). The Zapwater team will lead ongoing media relations, influencer marketing, strategic partnership, and event...
Target ranks first in Bospar’s Corporate Courage Index on LGBTQIA+ brand support
Most Americans say they support the LGBTQIA+ community SAN FRANCISCO — June 5, 2023 — Bospar, the “politely pushy” PR and marketing firm that puts tech companies on the map, announced the U.S. results of its Corporate Courage index, a worldwide ranking of consumer...
The Bliss Group Names First-Ever Head of Employee Experience to Enhance Client Service and Professional Development
Keri Toomey, SVP and Co-Leader of Professional Services Practice, expands role to unlock employee growth and strengthen superior client service. June 05, 2023 NEW YORK & AUSTIN, Texas--The Bliss Group is reinforcing its commitment to developing best-in-class...