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5 strategic ways AI is changing the PR game
AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially...
4 ways to leverage user research for sustainable marketing success
Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve...
As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty,...
10 best practices for combining SMS with social media in PR campaigns
It’s no secret that today's digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but...
High concern revealed worldwide over misinformation and its potential impact on elections
The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a...
As podcasting achieves media dominance, here are 5 trends to watch in 2024
With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more...
Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are...
5 tips for setting media relations KPIs to support brand campaigns
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key...
5 ways AI can help small businesses save significant money
Small businesses aren’t moving as fast as enterprises when it comes to integrating AI, perhaps feeling like the benefits are more designed for larger-scale operations. Plus, these leaders find it harder to find the time to work in their AI acumen—only 29 percent of...
Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here
For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA)....
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Golin Hires Rowena Bergman as Head of Data & Analytics for Golin Health U.S.
Bergman to join Golin’s global award-winning analytics team and lead Golin Health’s data, insights and measurement offering NEW YORK (April 23, 2024) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of Rowena Bergman to executive vice...
Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency
A Key Investment by Firehouse Subs, the New, Six-Agency Team Also Includes PHD, Quality Meats, 500 Degrees, Jones Knowles Ritchie and ICR JACKSONVILLE, Fla. (April 23, 2024): Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty...
Gateway Group Celebrates 25ᵗʰ Anniversary with Return of its Annual Conference and Launch of New Service Offerings
2024 Conference in San Francisco on September 4th and 5th to Showcase 100+ Leading Companies from a Range of Industries Presenting to 300+ Institutional Investors and Analysts Expanded Services Include Corporate and Investor Website Design & Development, Social...