Agility PR Solutions has introduced a series of new AI-enabled capabilities throughout 2025, enhancements that now sit within PR CoPilot, the platform’s suite of AI-powered features designed specifically for communicators. These tools help PR teams work more efficiently across workflows spanning media relations, media intelligence and social listening.
While rolling out new features is important, what matters most is the value clients are getting from them. Across sectors, from nonprofits and councils to global brands. communications teams are putting PR CoPilot to work in practical, impactful ways to save time and uncover clearer insights. Below are six ways clients are using PR CoPilot to work smarter and move faster in their PR programs.
1. Analyzing Language and Tone to Understand Shifts in Media Narratives
PR CoPilot is helping teams move beyond basic coverage metrics by revealing how topics are being framed. For example, a world-renowned charity used AI-powered tone and language analysis during a global campaign to understand how journalists were shifting their framing of biodiversity, climate urgency, and policy expectations.
How it helps: These insights helped the team adapt messaging in real time and anticipate narrative changes before they accelerated.
2. Equipping Time-Pressed Executives with Instant, High-Level Insights
It’s common for clients’ senior leaders need to stay informed, without having copious amounts of time to read everything.
Clients are turning to PR CoPilot’s Intelligent Insights, which instantly condenses large volumes of coverage into crisp, executive-ready intelligence within media briefings.
How it helps: These summaries surface key risks, tone shifts, message pull-through, and emerging issues, keeping leaders aligned without overwhelming them.
3. Identifying the Right Contacts for More Targeted Media Relations
Finding relevant journalists is more complex than ever. Clients use PR CoPilot to identify reporters whose recent work, tone, and coverage patterns align with their story, helping to refine outreach, match stories to the right contacts, and improve the relevance of pitches.
How it helps: AI-powered media targeting fosters efficient media relations and stronger long-term engagement, leading to better media hits.
4. Bringing Sentiment into the Right Context
Sentiment analysis is most valuable when it reflects the appropriate context.
With Agility’s AI capabilities, clients can examine sentiment tied to specific themes, spokespeople, events, etc., offering far more nuance than traditional scoring.
How it helps: This contextual sentiment helps teams identify what’s driving tone and how it’s influencing reputation or stakeholder perception.
5. Getting Instant Analytics on New Topics and Emerging Trends
When a new issue breaks, teams can’t wait days for analysis. Agility allows communicators to generate instant insight on new or unfamiliar topics, highlighting trending themes, influential voices, message patterns, and potential risks.
How it helps: Clients use this for rapid issue triage, spokesperson prep, and briefing leadership ahead of fast-moving cycles.
6. Examining Context to Spot the Subtle Drivers of Coverage
Media coverage often carries implications not visible in the headline. A regional council leveraged Agility’s AI-driven contextual analysis to unpack how national and regional outlets were shaping the narrative around a recent campaign.
How it helps: Contextual analysis powered by AI helped uncover nuance around public sentiment, policy themes, and economic framing, allowing the council to better anticipate reaction and adjust communication strategies.
