2025 has been a landmark year for Agility PR Solutions, with the platform rolling out a series of powerful enhancements that make life easier and much more strategic for today’s PR professionals. From AI-driven analysis to smoother workflows and richer monitoring capabilities, Agility has doubled down on helping communicators work faster, smarter, and more insightfully.
At the center of this evolution is PR CoPilot, Agility’s suite of AI-powered features that now supports many of the platform’s most transformative updates. It brings greater precision, speed, and intelligence to the work PR teams do every day.
If you’re a PR professional looking to better harness AI or streamline your day-to-day workflow, here’s your comprehensive guide to every major update Agility launched this year—and exactly how each one makes a difference.
1. Expanded AI Analysis for Briefings
Agility upgraded its AI analysis blocks within media briefings, enabling instant automated creation of insights distilled from sets of articles, including:
- Executive summaries
- Key takeaways
- Brand impact analysis
- Sentiment opinion
- Top narratives
- Custom AI analyses
Why it matters:
Creating informative media briefings is often one of the most time-consuming PR tasks. With these AI-powered upgrades, PR pros can produce strategic, insight-rich reports in minutes instead of hours.
2. Always-On AI Coverage Analysis
One of Agility’s biggest launches in 2025 was automatically scanning your media coverage and generating real-time analysis, themes, and trends.
Why it matters:
This gives PR teams strategic clarity instantly. Instead of manually combing through mentions to distill coverage, they can jump straight to insights.
3. AI Reference Leader Badges
Agility introduced an industry-first: a visual indicator to help PR teams understand which media outlets matter most for AI-driven discovery. The AI Reference Leader Badge identifies outlets that AI answer engines consistently treat as authoritative reference points on a given topic.
Why it matters:
With the AI Reference Leader badge, Agility users can focus outreach on the media that truly move the needle, improving AI visibility and building campaigns optimized for where discovery is actually happening today.
For PR pros preparing for an AI-first search landscape, this is a strategic goldmine.
4. AEO Content Optimizer
Earlier this month, Agility introduced PR CoPilot’s AEO Content Optimizer to help PR teams strengthen visibility in an era where AI-driven discovery is reshaping how audiences, and algorithms. find brands. The AEO Content Optimizer analyzes press releases through the lens of how AI models evaluate authority, structure, and clarity. It identifies opportunities to improve phrasing, formatting, entity recognition, and data-richness, helping PR teams create content that performs better in AI answer engines while remaining highly readable for human audiences.
Why it matters:
AI tools are quickly becoming a primary gateway to information, and PR teams need to ensure their narratives are discoverable not only in media and search engines but within AI-generated summaries. High-quality press releases still serve as one of the most trusted sources for both journalists and AI models, and the AEO Content Optimizer strengthens their impact by offering tailored, actionable recommendations.
How These Features Transform PR Work in 2025
Across the board, this year’s updates reinforce three major trends shaping modern PR:
1. AI is now your co-strategist, not just a summarizer.
Agility’s AI tools don’t just process data, they interpret it, spot signals, and surface insights you might have missed.
2. Automation is eliminating repetitive tasks.
From auto-saving coverage to integrated email responses, PR teams can now spend less time organizing and more time strategizing.
3. Monitoring is moving beyond traditional media.
New and emerging social platforms, where journalists are increasingly active, alongside AI reference signals, are shaping the future of influence. Agility is already positioned at this intersection.
Final Thoughts: A Platform Evolving with the Industry
Agility PR Solutions has clearly made 2025 the year of AI-powered, insight-driven PR. Each feature supports a modern communication workflow where speed, clarity, and intelligence are everything.
For PR professionals wanting to embrace AI, not as a threat, but as an amplifier of their expertise, Agility’s newest additions to PR CoPilot offer practical, immediate value.
Want to Learn More?
If you’re not yet an Agility client:
Speak with one of our experts to explore how these new enhancements and PR CoPilot can elevate your media intelligence workflow.
If you’re an existing client:
Reach out to your Agility account manager for more information on getting the most value from these new capabilities.
