Empowering PR Teams in the Age of AI-Driven Discovery
Today’s PR professionals aren’t just storytellers. They’re tasked with building visibility, crafting reputations, and navigating a landscape increasingly shaped by artificial intelligence.
With the amount of people using AI assistants for information, discovery, and decision-making sharply increasing, visibility in AI answer engines is now a core part of reputation management.
That’s why Agility PR Solutions is introducing PR CoPilot’s AEO Content Optimizer, a powerful new feature designed to help PR teams create and refine content that performs better in AI-driven discovery environments, from ChatGPT to Gemini, Perplexity, and other generative search tools.
Why AI Visibility Matters More Than Ever
As it’s becoming widely recognized that AI answer engines require different standards to achieve online visibility from SEO. PR teams need to ensure their stories are discoverable there, in addition to traditional media and Google search results. (source)
AI tools have rapidly become primary gateways to information, with Gartner predicting that traditional search engine volume will drop 25% by 2026, with search marketing losing market share to AI chatbots and other virtual agents.
High-quality media coverage and PR-driven mentions now shape not only how human audiences perceive a brand but also how AI systems learn about it. In other words, press coverage doesn’t just reach people anymore, it informs the algorithms that answer them.
Press Releases: Still Trusted, Now Optimized for AI
Despite AI’s rise, one thing hasn’t changed: press releases remain one of the most trusted and structured sources of brand information for journalists and stakeholders. Increasingly, AI systems are recognizing them as credible sources.
This is where PR CoPilot’s AEO Content Optimizer comes in, helping PR teams make every release more impactful by:
- Applying AI-driven recommendations that align content with how AI answer engines interpret authority and relevance.
- Suggesting improvements in structure, phrasing, and entity recognition to strengthen discoverability.
- Ensuring your brand’s messaging remains accurate, consistent, and prominent across both human and AI audiences.
The result is press releases that do more than just informing, also contributing to AI visibility and reputation building.
Built on PR CoPilot’s Proven AI Framework
The AEO Content Optimizer is the latest advancement in PR CoPilot’s suite of AI-powered capabilities for drafting and elevating PR deliverables. It extends the platform’s core mission: empowering PR professionals with intelligent tools that enhance both creativity and precision.
With the AEO Content Optimizer, that mission now expands to helping PR teams:
- Strengthen visibility in AI-driven discovery environments
- Enhance content credibility and contextual clarity
- Stay ahead of algorithmic shifts shaping modern communications
Where to Find It
You’ll find the AEO Content Optimizer in Agility’s Media Relations module, directly within your distribution workflow.
That means you can apply AI recommendations as you write and send your releases, ensuring every message is optimized for reach and resonance without disrupting existing processes.
Shaping the Future of PR with AI
AI is redefining how visibility is earned, not only by measuring reach but by influencing how information is surfaced and trusted.
With the PR CoPilot AEO Content Optimizer, Agility PR Solutions gives communicators a new level of control and clarity, helping them create press releases that perform in two high impact areas: reporters’ inboxes and the AI answer.
Explore PR CoPilot’s suite of AI-powered capabilities today by speaking to one of our platform experts.
