Roxhill Media has been recognized for providing media database and list-building tools for PR and communications professionals since 2015. While it has carved out a space for itself in the UK media landscape, modern PR needs are progressing.  

As agencies and in-house teams adapt to the new ‘normal’ – characterized by faster news cycles, multichannel outreach, and integrated media strategies – modern PR solutions must offer advanced tools to meet their evolving demands. If you’re a current user, it is essential to consider whether a Roxhill alternative may be a better fit for your needs – especially before a renewal. 

Why consider Roxhill alternatives?

While Roxhill offers a contact database and limited media monitoring features, users identify several issues that hinder workflow. Here are the top reasons why PR professionals may explore Roxhill alternatives: 

• UK-centric database: Reviews reveal that Roxhill’s database primarily consists of UK-based contacts, which may not always be feasible for PR teams requiring global outreach. Additionally, users also highlight inaccurate contact information and outdated data. 
• Limited monitoring features: Users point out a lack of robust media monitoring features, without access to advanced coverage analysis features offered by competitors. 
• Basic features: Compared to other solutions, reviews highlight entry-level features for monitoring and outreach, indicating that teams may be missing out on valuable insights. 

Verified review from G2 

What are PR teams looking for in a Roxhill alternative?

PR teams require a modern PR solution to stay ahead of the curve. The optimal Roxhill alternative needs to support the full PR lifecycle, ensure global access, and offer insights into media performance to prove impact. Here is what users are looking for: 

• Global outreach access: A global database that hosts in-house researchers to verify and update contact information across regions and industries. Top PR solutions offer regularly updated contacts, international media coverage, and custom media intelligence services for their clients. 
• An AI-driven approach: Cutting-edge PR solutions offer AI-powered features to automate routine tasks, such as distilling coverage takeaways, identifying journalist matches, and surfacing real-time insights, empowering PR pros to focus on strategic work.  
• Integrated workflows: PR teams require intuitive solutions that allow them to execute their strategy without switching between tools or navigating a complex interface.  

Top 5 Roxhill Alternatives for 2025

Let’s take a look at the top Roxhill alternatives in detail.  

1. Agility PR Solutions

Best for: Organizations and communication teams seeking an all-in-one PR platform that offers fully managed services and global support.  

Agility PR Solutions delivers a unified platform for global media outreach, monitoring, intelligence, and analytics. Equipped with advanced AI-powered features, Agility enables users to personalize outreach, extract key insights, and identify relevant contacts instantly.  

The platform is renowned for its top-rated support and intuitive interface, enabling PR teams to onboard quickly and achieve maximum ROI. Its ability to streamline routine tasks saves valuable time, making it a good fit for organizations across various industries. 

Advantages over Roxhill: 

• Multiple #1 G2 rankings across the UK and EMEA, including Media Influencer and Targeting, and Press Release Distribution, alongside consistent top 3 placement for Media Monitoring – reflecting strong user satisfaction in ease of use, support, and innovation 
• Fully integrated coverage tracking, outreach, and analytics 
• Real-time insights paired with proactive managed services 
• No siloed modules—streamlined workflows from pitch to report 
• Guided onboarding and dedicated support team access 

Pricing: Speak with an expert to determine a solution tailored to your needs.  

2. JournoLink

Best for: Startups, small businesses, and agencies needing an affordable UK-focused PR solution 

JournoLink offer a simplified press release distribution and journalist database platform designed to accelerate media outreach for smaller PR teams focusing on the UK. The platform empowers users with press release analytics and coverage alerts to help drive informed decision-making. 

Advantages over Roxhill: 

• Affordable, UK-focused option tailored for startups and smaller PR teams 
• Combines database, distribution, and request-matching in one platform 
• Offers client dashboards and enhanced analytics to gauge performance 

Pricing: Tiered plans, starting from £12 per month. 

3. PressHook

Best for: Agencies and consumer brands that can benefit from a marketplace-style PR platform  

PressHook is an innovative platform that offers a marketplace model for brands to connect with journalists and outlets. PR professionals and organizations can create dedicated profiles with brand assets, draft and distribute press releases, and identify journalists within the platform.  

Advantages over Roxhill: 

• Unique model that allows PR pros to reach out directly  
• Offers a CRM-style platform to manage and nurture relationships 
• Provides media kit hosting and automation features for users 

Pricing: Tiered plans available for PR professionals, brands, and agencies. 

4. ResponseSource

Best for: PR teams that require journalist access, particularly in the UK 

ResponseSource is known for its journalist enquiry service, where reporters utilize the platform to request sources directly. Complete with press release distribution and access to Vuelio’s media database, it remains a viable Roxhill alternative for PR professionals seeking to build media relations in the UK. 

Advantages over Roxhill: 

• Enables users to stay informed about industry news and trends through its ‘Media Bulletin’ 
• Allows journalists and reporters to request relevant sources and stories 
• Offers newswire and distribution services across thousands of UK news desks 

Pricing: Users need to book a demo. 

5. Mentionlytics

Best for: PR and marketing teams needing detailed monitoring analytics  

Mentionlytics is recognized for its media monitoring and social listening platform, which provides influencer and mention tracking, sentiment analysis, and advanced reporting features to its users. Its user-friendly interface makes it ideal for small to mid-sized teams that require straightforward monitoring without a complex learning curve. 

Advantages over Meltwater:  

• Real-time media monitoring across online platforms  
• AI-enhanced sentiment insights and smart notifications  
• Custom dashboards and exportable reports  

Pricing: Basic plan starts at $58 per month  

When is the best time to look for Roxhill alternatives?

The best time to evaluate Roxhill alternatives is 3–6 months before your renewal cycle. This allows time to test new platforms, migrate data, and train teams without disruption. 

However, there may be situations where you might need to switch sooner than your renewal date. Signs it may be time to switch sooner include: 

• Your database feels limited or outdated 
• Outreach takes too long due to manual workflows 
• You’re paying extra for monitoring or analytics via separate tools 
• You are unable to get adequate support without a consistent point of contact 
• Features like AI tools or automated insights lag behind the competition or cost extra 
• Your team’s needs have outgrown what your current platform can handle 

If your team is facing these signs, you may need to update your PR database and monitoring solution. Fortunately, several platforms are available to help you gain monitoring visibility, streamline media relations, and receive adequate support when needed.  

Final thoughts 

The right PR solution should empower your team with an accurate database, advanced monitoring insights, and innovative AI-powered features, while maintaining the human support that makes you feel like a valued partner. 

Here’s a table that highlights key features PR pros are looking for, and the platforms that deliver the strongest capabilities:

Ready to explore? Use this list of Roxhill alternatives to compare, test, and prepare your PR toolkit for 2025. 

Osama Saeed

Osama is a content marketer at Agility PR Solutions, where he creates actionable content that helps PR professionals make smarter media decisions. He's been writing professionally since 2018, and has been published in PR NEWS and Bulldog Reporter.