PR News Archive
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
6 straightforward ideas for social media posts that will impress your prospects
Looking for ways to light up your social feeds? We know coming up with content that captivates can feel challenging. But, creating a buzz is crucial in this digital world. Today, social media is where brands stand out from the crowd. With 62.3 percent of the world's...
The role of effective PR in transforming healthcare businesses
Dive into the realm where strategic communication shapes the future of healthcare enterprises. Discover the transformative power of PR in enhancing brand image, fostering trust among stakeholders, and driving business growth. Ready to explore how PR strategies can...
PR lessons from Lyft’s earnings report press release error: 7 ways to ensure effective PR control structures
On February 13, 2024, the inadvertent addition of an extra zero to Lyft's 2024 earnings margin outlook caused shares to surge by 67 percent, only to plummet once the error was rectified later that day. This incident serves as a poignant reminder for public relations...
Exploring the relationship between communication and diversity execs: Strategies, best practices and challenges to driving positive change
DEI has generally been considered an initiative under the Purpose umbrella, and squarely in the PR domain, but the rise of the Chief Diversity Officer in many organizations has largely usurped that critical company mandate and challenge. New research from The...
Trendjacking for positive brand image: A guide to responsible participation
If you've spent some time online, you've probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or...
Social media benchmarks: Instagram generates highest level of organic interactions for brands
The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for...
7 tips to stay consistent with social media engagement
Do you find it difficult to stay consistent on social media? Don't worry, many people do. Social media strategies require constant posting, engaging, and networking with other accounts. It seems straightforward, but it can be challenging to implement. This article...
Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024
The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during...
AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal
Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year. Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism...
Game changer: How Caitlin Clark is redefining how we market women athletes
I’m a bit of a UNC basketball diehard (maybe not Tar Heel born, but certainly bred, dead). But another must-see team has landed on my calendar the last couple winters. Iowa women’s basketball and its transcendent guard, Caitlin Clark. I’m hardly alone, as she fills...
2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel
While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been...