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How businesses use Instagram Stories—30 case studies to learn from

How businesses use Instagram Stories—30 case studies to learn from

Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day. Considering these stats, it’s clear...

Communications strategies in the age of ad blocking

Communications strategies in the age of ad blocking

Earlier this year, Google introduced a built-in ad filter to its browser, Chrome. It’s an uncanny tactic to preserve the viability of digital ads—by blocking the most intrusive ads by default, Google is hoping that users won’t turn to more stringent third party...

5 ways Instagram Stories can increase brand awareness and sales

5 ways Instagram Stories can increase brand awareness and sales

Since launching in 2016, Instagram Stories have become extremely popular, with 300 million active users each day. Users can post photos and videos and feature it on their profile for 24 hours and when put as Highlights, it could appear as permanent. With multiple...