G2 recently announced their Spring 2024 Reports update—and we are thrilled! If you’re unfamiliar with G2 Grid Reports, they’re like the People’s Choice awards for the SaaS industry—based on honest reviews and ratings from genuine users. They're released every...
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How businesses use Instagram Stories—30 case studies to learn from
Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day. Considering these stats, it’s clear...
Communications strategies in the age of ad blocking
Earlier this year, Google introduced a built-in ad filter to its browser, Chrome. It’s an uncanny tactic to preserve the viability of digital ads—by blocking the most intrusive ads by default, Google is hoping that users won’t turn to more stringent third party...
5 ways Instagram Stories can increase brand awareness and sales
Since launching in 2016, Instagram Stories have become extremely popular, with 300 million active users each day. Users can post photos and videos and feature it on their profile for 24 hours and when put as Highlights, it could appear as permanent. With multiple...
Targeting influencers—which type is best for your brand?
The internet appears to be swarming with social influencers these days—whether it’s bloggers with a huge following, famous people taking part in brand deals or even YouTube stars who do nothing but record their daily lives and upload to the internet. It’s no wonder,...