Events are a great way to connect with your target audience, increase brand visibility, and bring more sales. However, organizing a successful event requires good planning and execution. You also need to promote your event to ensure maximum participation. Today, media...
Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This...
As the digital and traditional business landscape continues to evolve, businesses of every size are continuing to invest or turn to PR to market themselves to a new customer base or uphold relationships with existing customers. Be it earning consumers’ trust,...