One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do....
The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens...
Attracting the right leads to your business is an art in and of itself. You need the right messaging, the right marketing channels, and the right data to generate the right leads. The last factor—data—is probably the most important to hyper-personalized lead...