It’s a business owner’s dream for a large publication to feature them in a news story. After all, who doesn’t want high-profile press? This earned media can help bring more exposure and traffic to your brand. Plus, you get to build trust with your audience and build a...

Born and raised in Atlanta, Britney is a freelance writer with 5+ years of experience. She has written for a variety of industries, including marketing, technology, business, finance, healthcare, wellness, and fitness. If she's not spending her time chasing after three little humans and two four-legged friends, you can almost always find her glued to a book or awesome TV series.
6 trends and innovations in competitive media reporting: What to watch for in 2024
The world of media and communications is constantly changing. So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens...
7 data-driven strategies for hyper-personalized lead generation
Attracting the right leads to your business is an art in and of itself. You need the right messaging, the right marketing channels, and the right data to generate the right leads. The last factor—data—is probably the most important to hyper-personalized lead...