By Anne Buchanan, President, Buchanan Public Relations For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading...
By Ivy Lamb, Manta Content Editor Tried and true marketing strategies for small business owners who want to build a Facebook following, generate new leads, and turn social followers into paying customers. If there’s one social media platform that all small business...
New research reveals that both brands and retailers who sell beauty products online need to rethink how they build stronger loyalty with consumers. While these retailers continue to capture more market share, online shopper loyalty seems to be elusive, according...
For many small business owners, mastering the art of great PR can seem like a talent reserved only for the wizards and dabblers in the black arts. At best, it seems like something that requires a whole department packed with experts. But the truth is that it’s...
Journalists such as reporters, editors, producers, hosts and bloggers follow a rhythm for press coverage determined by deadlines, competitors, show times and breaking news beyond their control. Infiltrate that rhythm seamlessly with perfectly timed guests and sources...
A new survey of corporate communications, public relations, marketing and industry leaders reveals that 76 percent rely on word of mouth recommendations from their peers to find PR agencies and other communications firms. The survey, conducted by CommunicationsMatch...
Digital advertising spending is expected to overtake TV in 2017, and social media is seen as the new frontier of video—but new research reveals people are far less likely to view, like or share a social video when faced with interruptive advertising. According to a...
Did you know that more than 500 million hours of videos are watched on YouTube every day? You could, therefore, be missing a trick if you are not developing a YouTube video marketing campaign, as it offers the potential to connect with millions of visitors every...
Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...
One of the big stories from the 2016 U.S. Presidential election was the proliferation of "fake news". Huge numbers of people were fooled into believing that President Obama had banned the Pledge of Allegiance in schools, and that Pope Francis had endorsed Donald...
No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...
No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...