Your PR portfolio acts as your resume. It shows clients exactly what you can do, what campaigns you’ve launched, which press coverage you’ve won, and what stories you’ve told. The easiest way to get a website portfolio that’s as good as your achievements is by working...
Selling is much easier when your name is already known and trusted. That’s what good PR does—it opens doors before a sales team even knocks. It spreads your message, builds credibility, and gives sales reps ready-made proof to use in outreach. This article breaks down...
Email marketing remains one of the most effective ways to reach your audience and boost your ROI. However, relying on outdated strategies may no longer deliver the impactful results you need. With countless brands vying for attention in crowded social media feeds and...
SaaS businesses run on systems, data, and nonstop decisions—every action, billing, support, forecasting—and depend on how well those systems work. Here’s the good news, AI is stepping in to handle the heavy lifting. Instead of adding more tools or more people, SaaS...
A few years ago, I hit a wall. My inbox overflowed with media pitches, client updates, and internal approvals. No matter how hard I tried to stay on top of it, something always slipped through. I either missed a client’s deadline or forgot to follow up on a hot lead. ...
Are you tired of guessing whether your public relations efforts are resonating with your audience? In a world where every like, share, and comment has an impact on your audience, protecting your brand’s reputation on social media can feel like walking on eggshells....
Public relations is a tool for building brand awareness and managing reputation. But what if I told you it can be a secret weapon for lead generation? Although generating high-quality leads is a priority in marketing campaigns, 15 percent of marketers affirm that...
Are you among the one-third of marketers who don’t use videos in their marketing strategies because it's too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I...
SEO is rapidly evolving, and it's critical to stay ahead of the curve to maintain a competitive edge. Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated,...
Many forward-thinking businesses are investing in AI to streamline their processes. In fact, the global market revenue for AI continues to soar. According to Statista, in 2021, the market for AI in marketing was estimated at 15.84 billion U.S. dollars, with...
Want to learn how to create an effective SEO PR strategy? That’s a great idea. A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. Today, search engine optimization and public relations are two of the most...
Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. To thrive despite the challenges and stand out in the crowded marketplace, it’s important to build trust...