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Comms toolbox: 7 AI video editors that can boost your PR campaigns

by | May 13, 2024 | Public Relations

Are you among the one-third of marketers who don’t use videos in their marketing strategies because it’s too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them?

Well, I have a solution for you both: AI video editors. 

Research shows that AI video editing software marketing is projected to experience a CAGR of 6.3 percent between 2022 and 2032. 

AI video editors

Image via Market.us 

These numbers show that, like you, several other marketers are looking for faster ways to edit their PR videos and are turning to AI video editors. 

This article will explore the top 7 AI video editors, including pros, cons, and key features for creating professional videos in 2024. 

AI video editors

Simply put, AI video editors are tools that enhance and expedite the various aspects of video editing using advanced AI algorithms and machine learning techniques.

Unlike traditional video editors that require some level of manual input, AI-powered video editing software automates most of the video editing tasks and optimizes your workflow. 

Are you considering exploring other video editing software that may not use AI to support video editing? 

Using AI video editors has its benefits. It allows you to focus on the creative aspect of video creation and gives you more time to improve the quality of your video content. 

When choosing AI video editors, it is important to consider the range of functions they offer, including: 

  • Ease of use
  • Pricing
  • Transitions
  • Themes and templates
  • Collaboration features
  • Customer support system

Leading AI video editors to explore in 2024

Below, we’ve compiled a list of 7 top AI video editors, including their pricing, key features, pros, and cons. Let’s explore them.

Movavi Video Editor

AI video editors

Image via Movavi 

Movavi Video Editor is an AI-powered video editing tool with functionalities like 4k processing, stabilization, speedy rendering, etc. This is one of the top AI video editors that provides an extensive collection of tools for audio, effects, transitions, imports, etc. It’s an all-in-one suite for your video editing needs. 

Key Features

  • AI motion tracking 
  • Built-in slow-motion editor
  • Chroma-key capabilities for  AI background removal 
  • Wide range of built-in soundtracks, video templates, transitions, filters, stickers, etc.
  • Supports exports in up to 15 video file formats
  • Beat detector, AI noise removal, and sound autocorrecting tools 

Pros

  • Drag-and-drop editor with a user-friendly interface
  • AI-powered video stabilization
  • Industry-specific video editing solutions

Cons

  • Restricted functionalities and watermark in the free version

Pricing

Movavi Video Editor for Business offers three annual plans. 

  • Video Editor Business: $74.95
  • Video Suite Business: $134.95
  • Movavi Unlimited Business: $224.95

Heygen

AI video editors

Image via Hygen

Another highly recommended tool in this list of AI video editors is Hygen. Its video translation features make it stand out from the crowd as it enables you to reach a more diverse audience.

Key Features

  • AI-driven text reader
  • Supports 300+ AI voices in 40+ languages
  • Integrates with Canva, Zapier, and other third-party apps
  • Wide selection of video templates and themes
  • ScriptGen AI and voice cloning features

Pros

  • Free plan available (no credit card required)
  • Custom avatar creation
  • Cloud-based video editing for easy accessibility

Cons

  • Limited avatar customization options

Pricing

  • Free: $0/month
  • Creator: $24/month
  • Business: $72/month
  • Enterprise: Custom pricing

Muse.ai

AI video editors

Image via Muse.ai

Muse.ai is one of the AI video editors that offers advanced video and audio hosting and streaming features. It allows users to create high-quality videos tailored to different industries, such as sales and marketing teams, education, content creation, etc. 

Key Features

  • Dynamic screen recording features
  • Supports team collaborations
  • Allows you to embed Instagram reels on website easily
  • AI-powered advanced video search
  • Video analytics and reporting tools

Pros

  • Affordable 
  • SEO-friendly features
  • Smooth integration capabilities

Cons

  • Limited language support

Pricing

  • Basic: $8/month 
  • Plus: $20/month
  • Pro: $100/month
  • Enterprise: Custom pricing

Rephrase.ai

AI video editors

Image via Rephrase.ai

Rephrase.ai is a dynamic tool that can be used to create product demos, sales videos, educational content, and many other types of videos. It is one of the versatile AI video editors that use generative AI algorithms to facilitate audio cloning and video creation. 

Key Features

  • 50+ life-like avatar collection 
  • Supports multilingual speech in 100+ languages
  • Text-to-speech functions
  • Simple three-step video creation process
  • Rephrase AI API function

Pros

  • Good customer support
  • Easy to use
  • Supports seamless third-party integrations

Cons

  • Does not support video downloads

Pricing

  • Personal Plan: $25/month
  • Enterprise: Custom pricing

Visla

AI video editors

Image via Visla

Visla is an AI video editor that offers a wide range of dynamic features, from AI voiceovers to screen recording and automatic subtitle generation. It is a cloud-based editing tool that supports complex video editing tasks with AI and automation. 

Key Features

  • AI-powered text based video editing 
  • Filler word and pause removal tools
  • Scene based editing functions
  • AI-powered automatic video editor
  • Advanced clip merge and clip cut tools
  • Integrations with Zoom and Slack

Pros

  • Intuitive interface
  • Video collaboration features
  • Visla video maker GPT for AI script writing and custom video creation

Cons

  • Limited access to stock footage on the free plan

Pricing

  • Basic: $0/month
  • Premium: $24/month

Vidyo.ai

AI video editors

Image via Vidyo.ai

If you’re looking for AI video editors with great content repurposing features, Vidyo.ai is a great option. This online video editing platform allows you to create and edit high resolution videos for branding, marketing, social media, businesses, etc.

Key Features

  • Automatic scene change detection
  • Video clipping tools
  • AI-generated subtitles and video captioning
  • AI content assistant to streamline video production
  • Customizable social media templates

Pros

  • Beginner-friendly
  • No watermark feature on videos created with the free plan

Cons

  • Does not provide in-depth video editing features

Pricing

  • Free: $0/month
  • Essential: $35/month
  • Growth: $50/month
  • Custom: $75 – $150/month

Synthesia

AI video editors

Image via Synthesia

If you want to cut down on video planning and production costs, Synthesia is a good choice. It is an AI video generator that enables you to produce and edit high-quality videos using special AI avatars, even if you don’t have video editing experience. 

Key Features

  • AI-powered text-to-video functionalities
  • Supports video scripts in 130+ languages and 
  • Voice-over features in 400+ voices &150+ visual AI avatars
  • Video collaboration tools
  • 65+ customizable video templates

Pros

  • Beginner-friendly interface with drag-and-drop video editor
  • A rich collection of AI avatars to enable you to connect with a more diverse audience
  • Synthesia API for seamless integration with third-party apps

Cons

  • High costs for custom AI creation

Pricing

  • Starter: $22/month
  • Creator: $67/month
  • Enterprise: Custom pricing

Ready to save time with these AI video editors?

Whether you’re looking for AI video editors to convert text to videos or create life-like-looking avatars, the platforms on this list have got you covered. 

Before committing to any AI video editor, consider its ease of use, customer support system, and learning curve. 

A great video editing platform should have an intuitive interface that is easy to navigate, whether or not you have advanced video editing experience. 

Finally, choose AI video editors that provide templates, themes, transitions, and other features to bring out your creativity. 

Still not sure of the platform that will best suit your business needs? Comment below, and I’ll be happy to help.

Gaurav Sharma
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.

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