Thanks to the increasingly complex business environment, there’s no dearth of challenges for brands right from turbulent economy to growing customer expectations. To thrive despite the challenges and stand out in the crowded marketplace, it’s important to build trust...
In today's digital age, having robust strategies for promoting your online business is essential if you want to succeed. Why? Because the only way to sell your products or services online is if you've established a strong web presence. It is key to building brand...
In today’s world, a good PR story is certainly more effective than an impressive ad. Marketers should essentially learn how to do PR for a business in an extremely dynamic and tech-driven world. PR has come a long way and has evolved tremendously in the past decade or...
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...
Visual content is king in the digital marketing landscape. And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular...
PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment....
Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling...
Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and...
When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a...
All PR professionals should understand how to write effective press releases. Why? Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation. Help...
With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are...