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Gaurav Sharma

Gaurav Sharma
Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.
7 ways to handle PR crisis: An ultimate guide

7 ways to handle PR crisis: An ultimate guide

What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...

7 ways to create a modern PR strategy for your brand

7 ways to create a modern PR strategy for your brand

Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...

5 ways you can leverage graphics to boost your PR strategy

5 ways you can leverage graphics to boost your PR strategy

Visual content is king in the digital marketing landscape. And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular...

5 reasons why influencer marketing is vital for PR strategy

5 reasons why influencer marketing is vital for PR strategy

PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment....

6 tips for combining social and digital PR for brand growth

6 tips for combining social and digital PR for brand growth

Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling...

3 reasons why digital PR is an important component of brand promotion

3 reasons why digital PR is an important component of brand promotion

Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and...

4 ways to combine digital PR and SEO for better marketing results

4 ways to combine digital PR and SEO for better marketing results

When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a...

4 tips for writing an effective press release in 2021

4 tips for writing an effective press release in 2021

All PR professionals should understand how to write effective press releases. Why? Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation. Help...

PR and the New Normal: 4 reasons why honest communication is key

PR and the New Normal: 4 reasons why honest communication is key

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are...