When it comes to your luxury business, the stakes are high. Every sale counts. You need to ensure that your PR strategy is well-thought-out and effective in order to ensure success for your company. A successful PR strategy will help you promote your business, build...
As a business owner, you know that positive PR can make a big difference in your bottom line. But what are the best ways to create and maintain a good reputation? Here are four PR strategies that every business should use: 1. Keep your customers happy This one is...
Public relations representatives live according to planners, meetings, emails and projects. All of these variables demand time, which is difficult to manage if attention and focus are divided. If you want your PR reps to deliver the best service to your clients, this...
Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...
The value of a strong, successful public relations campaign cannot be understated. When a company or brand invests in an organized set of activities whose aim is to build a loyal, ever-expanding client base, targeted goals, such as sales quotas, can be met more...
Using PR strategies to make business better for a client may be one of the best parts of your job. However, it can be overwhelming depending on what kind of business the client runs and in which industry they operate. Keep reading for suggestions on how to enhance...
Having a good public image is important in many industries, but it is uniquely important in the restaurant industry. Restaurants thrive or die by their customers’ opinions. A spot known for good food and service will succeed, while a spot that is known for mistakes or...
Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company's finances is directly related to your public relations strategies. Learn more about the various ways that your PR team...
Public relations is an essential component of any company's branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more...
Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful...
Sales are the lifeblood of most businesses. They bring needed funds into a company, which can then be used to further grow the business. To maximize your sales team's effectiveness, you should give them goals to meet each quarter. For instance, you can assign each...
You can have the best products or services available, but sometimes that isn't enough. You also need to have good branding and public relations. However, it isn't always easy to determine how best to tackle maintaining or improving your PR. Here are five methods for...