Jeremy Parkin

Jeremy Parkin
Jeremy has been operating at the intersection of communications, marketing, and analytics for more than 10 years. Currently leading the media insights group at Agility PR Solutions where he supervises a global team including team leads and a dozen analysts, working with clients in 23 different industries to help them develop media intelligence programs that match up to their specific objectives and realities. 
The Media Measurement Trap Nobody Talks About

The Media Measurement Trap Nobody Talks About

There's a particular kind of metric that shows up in media reports and looks, at first glance, like a real finding. Average coverage quality score: 7.4. Key message penetration: 34%. Sentiment: 38% positive. People nod. The number goes into the deck. Someone asks, “Is...