Website engagement rates are directly related to positive business outcomes and ROI. Yet, attracting and holding onto web visitors' attention can be challenging. Why? Let's start with the fact that people's attention spans are decreasing. According to data from the...
How do consumers decide what products to buy? Scientists have been trying to identify the primary factors influencing purchase intention for several years. And they have come up with some unsurprising answers. For instance, a 2017 scientific review discovered that...
People can say anything on the internet. It’s an ungoverned sprawl of information where businesses, organizations, and individuals can make any claim that supports whatever their agenda happens to be. The truth is optional. This is great news for con artists and...
The COVID-19 pandemic has placed both content marketers and PR professionals in an awkward position. Creating marketing or PR content that ignores the coronavirus is virtually impossible; the impact it’s had on humanity is simply too significant. At this point, it’s...