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Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
3 inspiring tips for getting your PR career started

3 inspiring tips for getting your PR career started

If you're starting a career in public relations, it can be hard to know where to start. The modern world is so connected; getting an effective start in the PR world can be confusing. If you're looking to make your first few years in personal relations successful,...

3 creative and simple ways to involve customers in your business

3 creative and simple ways to involve customers in your business

What is the main ingredient that is needed for a business to be successful and increase its profits? If you guessed customers, you answered the question correctly! Every business owner understands that customers are the life of their business. This is simply because...

5 tips for reading and understanding data insights in PR

5 tips for reading and understanding data insights in PR

The way that the public perceives the organizations that you work with is important to the success of your public relations. Your customers want to know that they can trust you and your services and that you will represent them in the best light. To reach these...

5 tips for converting your PR department to remote work

5 tips for converting your PR department to remote work

Companies are becoming more aware of the advantages a flexible workplace offers. Benefits include greater worker satisfaction, savings on building space and savings on travel. Converting to remote work may seem like a daunting task if you have a traditional office....

5 public relations strategies to try in the new year

5 public relations strategies to try in the new year

If you own your own business or hold a position that is responsible for making the business stand out against competitors, you probably already know this can be a tough job. Even if you are very personable and good with people, you will learn that it takes more than...

4 tips for handling PR crisis through social media

4 tips for handling PR crisis through social media

Public relations is a big part of any business, and understanding how to utilize it carefully is one of the keys to successful business management. It's important to understand and accept the truth that you want your business to grow. You might not want to take your...

7 tips for PR managers to get the most—and the best—from interns

7 tips for PR managers to get the most—and the best—from interns

There can be a lot of benefits to hiring interns at your PR firm. Not only can it help you to find future employees that can be great assets to your company, but it can also be a good way to help those just starting out on their career paths find their passions and...

4 ways innovative marketers use online ads to cultivate new business

4 ways innovative marketers use online ads to cultivate new business

A shrewd marketer knows that they should explore every possible advertising channel available to promote their business. That doesn’t however mean they can or should utilize all of them. In fact, since the advent and ascent of digital advertising, it’s nearly...

5 career-boosting tips for students majoring in public relations

5 career-boosting tips for students majoring in public relations

If you or someone you know is majoring in public relations in college, there are many opportunities out there. You should do your research on the different types of PR and how broad the industry can be. If you play your cards right, you will know what sort of career...

3 advanced tips for using SEO to increase sales

3 advanced tips for using SEO to increase sales

All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more...

4 comms tips for creating a successful business

4 comms tips for creating a successful business

Deciding to launch a business can be a big step, in both your personal life and your professional one, too. For many, this can be both daunting, and exciting at the same time. While it can present some challenges, that doesn't mean that you should feel overwhelmed by...

5 modern ways to market your website

5 modern ways to market your website

If you operate a business or offer a service to provide to others, making a website is the first step toward raising visibility of your image. After you have designed your website, the next step is getting traffic. Getting your name out into the public eye can be a...