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Kevin Gardner

Kevin Gardner
Kevin Gardner graduated with a BS in Computer Science. He works as a business consultant for InnovateBTS, where he helps companies integrate technology to improve performance. He shares his knowledge and expertise not only with his clients but with his fellow bloggers and readers.
8 ways you can reward your PR employees

8 ways you can reward your PR employees

If your PR team has gone above and beyond this year, you'll likely want to reward them for their hard work. There are a number of ways you can do this to make your staff happy and eager to work even harder next year. Here are some fun ways to reward your PR people. 1....

8 things PR teams should know about DevOps

8 things PR teams should know about DevOps

Ask the managers of any company, and they'll tell you the biggest challenge they face is providing a good quality product or service on a consistent basis. Slow software or equipment that isn't working right makes for costly delays. When there's a lack of...

4 reasons you need a communications degree for your PR career

4 reasons you need a communications degree for your PR career

A communications degree can lead to an exciting and rewarding career in the ever-growing field of communications. Communications degrees are offered at many colleges and universities, and there is a wide variety of communications degree programs to choose from....

4 effective ways to grow and improve your PR agency

4 effective ways to grow and improve your PR agency

If you ask any public relations agency what the main challenge they face is, chances are they will say the same thing—finding new long-term clients. Many agencies might hope to bring in hoards of new clients by creating a fantastic PR campaign that goes viral...

6 ways to increase the rate of employee referrals in your company

6 ways to increase the rate of employee referrals in your company

Are you struggling to fill jobs at your company? Before you pay for yet another job ad, consider how you can get more employee referrals, so you can hire someone and save money. Offer incentives One of the best ways to increase the rate of employee referrals is to set...

5 ways to ensure the safest website for your business

5 ways to ensure the safest website for your business

Business owners in today's world know that it's nearly impossible to run a company without having a good website. Because people rely on the internet for so much of their daily lives, having a substandard web page is not something a company can afford to do....

5 out-of-the-box tips PR professionals can implement in 2022

5 out-of-the-box tips PR professionals can implement in 2022

The public relations industry is constantly evolving. Keeping up with the pace of change is vital for PR professionals to stay on top of current trends and best practices. Here are tips for putting your PR team at the top of its game in 2022. 1. Partner with the sales...

4 tips for using social media to grow your MLM business

4 tips for using social media to grow your MLM business

Network marketing, also called multi-level marketing businesses, can benefit greatly from social media. In fact, social media is now considered one of the most valuable marketing assets for all brands. This is especially true for entrepreneurs and small business...

3 inspiring tips for getting your PR career started

3 inspiring tips for getting your PR career started

If you're starting a career in public relations, it can be hard to know where to start. The modern world is so connected; getting an effective start in the PR world can be confusing. If you're looking to make your first few years in personal relations successful,...

3 creative and simple ways to involve customers in your business

3 creative and simple ways to involve customers in your business

What is the main ingredient that is needed for a business to be successful and increase its profits? If you guessed customers, you answered the question correctly! Every business owner understands that customers are the life of their business. This is simply because...

5 tips for reading and understanding data insights in PR

5 tips for reading and understanding data insights in PR

The way that the public perceives the organizations that you work with is important to the success of your public relations. Your customers want to know that they can trust you and your services and that you will represent them in the best light. To reach these...

5 tips for converting your PR department to remote work

5 tips for converting your PR department to remote work

Companies are becoming more aware of the advantages a flexible workplace offers. Benefits include greater worker satisfaction, savings on building space and savings on travel. Converting to remote work may seem like a daunting task if you have a traditional office....