Don’t produce an album for 5 years. Shroud your website. Delete your social media accounts. Go viral through traditional mail. Don’t try this at home. Unless you’re the remarkably off-beat experimental rock band Radiohead. Then do whatever you want. Leave it to...
Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its...
This year, the PRSA will hold its International Conference in Atlanta, Georgia from November 8 to November 10. With a variety of keynote speakers, workshops and events, #PRSAICON is bound to generate some buzz So what are we most excited for? 1. (EVENT) Opening Night...
Creating a content marketing strategy requires a great deal of time and research. By continually re-evaluating your strategy and implementing the latest optimization techniques, you can mitigate growing pains and continue trending towards success. What if we told you...
On June 11, as I was getting ready for bed and planning my strategy for my next day binge-watching marathon, fellow OITNB fans were ALREADY watching what is undeniably Netflix’s most anticipated season release of Orange is the New Black (season3). Attention inmates!...
Walt Disney may have had Mouseketeers, but the PR team from Fiskars have the Fiskateers. And they’ve helped to propel Fiskars’ online conversations and consumer sales to new heights. Fiskars, a 366-year-old global supplier of consumer products for the home, garden and...
Over May 23 and 24, 49,000-plus runners and more than 100,000 spectators took to the streets of Ottawa, MediaMiser's hometown, to participate in what is hailed as the largest and most prestigious running event weekend in Canada: Tamarack Ottawa Race Weekend. This...
On May 31st, hundreds of PR and Communications professionals will flood Montreal for the annual Canadian Public Relations Society (CPRS) conference: Engagement + Impact. As a bronze-level sponsor and enthusiastic attendee, MediaMiser is excited to share this sneak...
As a result of changes implemented by Facebook on May 1, the ability to perform keyword searches is now gone from the Facebook monitoring experience. Instead, only Facebook page monitoring will be supported through the social network’s Application Programming...
When one thinks of computer technology or software in the context of brand loyalty, most people think Apple. But over the last two decades, Microsoft has also done an admirable job leveraging its loyal user base to help other Microsoft customers -- many in Microsoft’s...
Customer loyalty is extremely important to any brand. But when it comes to soft drinks, beer, wine, and spirits, people want consistency. These types of consumer products evoke emotions and even help define the person consuming them. So when companies change...