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10 reasons we’re looking forward to PRSA’s International Conference

by | Oct 22, 2015 | Public Relations

This year, the PRSA will hold its International Conference in Atlanta, Georgia from November 8 to November 10. With a variety of keynote speakers, workshops and events, #PRSAICON is bound to generate some buzz

So what are we most excited for?

1. (EVENT) Opening Night Reception – Sunday, Nov. 8, 7:00–9:00 p.m.

Who isn’t intrigued by a “peach-themed fusion of well-known Southern hospitality and the ambiance of Old Hollywood.” The opening reception will set the tone for the rest of the conference, so we’re excited rub elbows with the who’s who of the PR and communications industry. Will you be there? Let us know, and we’ll do our best to say hi!

2. (KEYNOTE) Sheryl Connelly, Head, Global Consumer Trends and Futuring: Ford Motor Company – Monday, Nov. 9, 8:00–9:45 a.m.

MediaMiser is always looking for trends that can help our clients continue their successful communications endeavors. That’s why we can’t wait to hear what Sheryl Connelly, Head of Global Consumer Trends and Futuring (great title) at Ford Motor Company presents in her Keynote, “How to Think Like a Futurist.”

Connelly will share which 10 trends she believes will change the world, and how PR and communications professionals can leverage these trends and analysis in their own strategies.

3. (WORKSHOP) Decode the Evolving Influencer Landscape: Redefining Engagement With Data Analytics – Sunday, Nov. 8, 2:45–3:45 p.m.

Using media monitoring and analysis to identify brand advocates and influencers is a practice that MediaMiser has continually encouraged brands to adopt.

Priya Ramesh, Director of External Communications at IBM Cloud, will speak about how to identify influencers, what key metrics define their impact within your space, and how to leverage influencers at each stage of the sales and marketing pipeline. We’re excited to hear Priya’s insights!

4. Getting to know Atlanta

The Georgia Chapter of the PRSA is the second-largest chapter in the United States, with over 850 members. It’s also one of the most active. That’s why we’re excited to meet local PR and communications professionals and learn what’s new and cutting-edge in the industry.

With members from companies like Coca-Cola, Edelman, and Ogilvy PR, we’ll certainly be in for a treat!

5. (EVENT) #PRSAICON Link Up – Monday, Nov. 9, 7–9 p.m

We love meeting PR and communications professionals that we’ve been interacting with on LinkedIn, Twitter and Facebook. That’s why we can’t wait to see new and familiar faces at the #PRSAICON Link Up!

6. (WORKSHOP) The Elephant in the Room: How Native Advertising Challenges Everything – Sunday, Nov. 8, 2:45–3:45 p.m.

Native advertising has been coined “the most overused and least understood” marketing buzzword currently in existence. This trend is gaining traction in the PR and communications industry, that’s why we’re especially curious to see what new challenges and opportunities it will present in the future.

This workshop presents a triple threat of panelists: David Weinand, Senior Vice-President at Edgell Communications; Larry Otsuka, Director – PR initiatives at Outbrain; and Ellen LaNicca, Senior Vice-President – Consumer Practice at PadillaCRT. These three will discuss the importance of reader trust in native advertising, trends that catalyzed the native advertising movement, and tips to be successful when implementing these strategies.

7. The #PRSAICON app

Do you want to know how many people will be attending a certain workshop? Want to be able to find interesting, fun booths (like MediaMiser’s) more quickly? Do you want to curate your own schedule, so you don’t miss out on any of the events you wanted to see? Or maybe you want to earn points for prizes by being socially active during your time at PRSA?

8. (WORKSHOP) Periscope and Meerkat: What PR Pros Need to Know About Live Streaming Apps – Tuesday, Nov. 10, 1:45–2:45 p.m.

As you may know, MediaMiser, Bulldog Reporter and Twitter are teaming up to discuss Periscope for public relations (If you haven’t already, make sure to sign up for the webinar—we’ll be streaming LIVE on Tuesday, October 27, at 1:00pm ET/10:00am PT).

That’s why we’re more than a little excited to see what Cathy Hackl, Public Relations Director at Periscope Community Summit, has to say about the future of live streaming apps! She’ll be discussing how “Periscoping” works, how to handle a PR crisis on live streaming apps, and how to run a successful Periscope campaign.

9. (WORKSHOP) How to Build a World-Class Crisis Communications Playbook – Tuesday, Nov. 10, 8–9 a.m.

Over the summer, MediaMiser has addressed many topics related to crisis communications. From the power of association, to navigating the aftermath of crisis, we understand that crisis communication tips and strategies have been widely discussed topics within the industry this year.

We’re positive that Gerard Braud, President and CEO at Braud Communications and Mike Piispanen, Vice-President and Global Head – Media Intelligence at Nasdaq will offer some industry-changing insights into building a strong crisis communications playbook. We can’t wait!

10. We want to know who will influence the conversations at the conference

That’s why we’ll be using MediaMiser software to track PRSAICON on Twitter. Will you be one of the most influential voices of the PRSA International Conference? What topics will dominate conversations? What links will be shared the most? We’ll be monitoring it all!

And guess what? We’ll analyze and share the results daily to keep you in the loop. Make sure you mention #PRSAICON in all of your tweets regarding the conference.

Oh, and did we mention we’ll be making a post-conference infographic? So if you want to see your name in one of our beautifully designed infographics, make sure you’re participating in the Twitter conversations!

Come meet our team at booth #804 — we’ll have some great prizes for you to win, including MediaMiser services, fun swag or a cool new GoPro camera!

If you’d like to arrange a demo of our products while in Atlanta, please contact us and one of our Account Representatives will reach out and schedule a convenient time.

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Lisa Georges

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