Did you know that the practice of media monitoring dates back to the 1790s? Yup, even George Washington was a stickler for monitoring mentions of his name in newspapers. MediaMiser presents: a brief history of media monitoring. Have a look at the infographic below to...
Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. Whether we do it for you or help you do it yourself, our team of media experts make it easy to monitor and measure traditional, broadcast, social and online coverage.
8 crucial lessons in crisis communications
Crisis communications management isn’t a “one-and-done” effort — it's a fluid strategy that continues to evolve as a business uncovers new potential risks, acquires a better understanding of its competitive landscape through media monitoring, and learns from previous...
DIY: A media monitoring audit
When it comes to the tools your business uses to expand and grow, it’s important to routinely perform an audit to ensure they’re still meeting both your current, and future, needs. Media monitoring and analysis software is no different. Agility PR Solutions wants to...
3 powerful ways law firms use media monitoring to drive success
The Internet, digitization, and social media has impacted legal library teams immensely: larger volumes of data, increasingly complex copyright agreements and multiple types of available content being requested, consumed and delivered has contributed to the legal...
It’s too late for crisis communications in Flint, Michigan
Over the past few weeks, we’ve watched as details around the water crisis in Flint, MI have emerged. Cover-ups regarding the amount of lead in the water to the blatant denial by government officials have resulted in very sick families, a state of emergency and a...
Building long-term relationships with journalists
Surprisingly, a lot of PR professionals seem to send journalists pitches and press releases without first attempting to develop a working relationship with them, or at least making it worth the journalist’s time. As a person, would you expect a stranger to do a favor...
Crisis comms in action: Chipotle’s store closing announcement is PR theatrics, but that’s OK
As Chipotle wages its battle with E-coli and salmonella, just about everyone has come out of the woodwork to assess its response to what is a significant brand crisis, and speculate on what it needs to do moving forward to regain customers’ trust. Someone, somewhere,...
A study in partnership: How Agility helps Carilion Clinic keep a constant pulse on their brand reputation
Carilion Clinic is a not-for-profit healthcare organization based in Virginia. Through its hospitals, primary care facilities, and specialty physician practices, it provides care for nearly one million people. The Issue When Chris Turnbull was brought aboard as...
Break free from complex media monitoring
This piece was written with input by David Nadeau, CTO and Pragya Dubey, Director of Client Services. “MediaMiser’s professional services team is the key to curating your content.” – Pragya Dubey, Director of Client Services Author’s note: A prospect recently asked us...
How some of the best speakers of the 21st century can help your business
Anyone who has ever witnessed a gripping speech can attest to its effects—tears, laughter, and even chills. Never is the power of language so evident than when it hits on a visceral level. So what gives a great speech its spell-like quality? We can feel it, but rarely...
Building a good crisis management strategy
Not all news is good news, particularly when it’s a crisis involving your client’s company. No matter how long it took for a brand to build credibility, it can all be washed away with one swift wave of negative press. With agencies of record often not specializing in...
How to write a press release
June 29 - Wing Spanorama, the leading brand for strategic paragliding innovation and success; is today announcing that it is today releasing the most significant, most forward-thinking, most outstanding photos of paragliding on its website! After years of strong and...