Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause. It is...
Nearly 50 percent of companies have started leveraging non-fungible tokens in their marketing efforts. In the last year, discussions about non-fungible tokens and the next iteration of the Web have started to become a lot more popular, which made many companies become...
As most business environments continue evolving, companies in the cybersecurity industry need to continue adapting to any potential threats that are posed by cyberattacks. Plenty of businesses have become increasingly vulnerable to a number of cyberattacks which have...
While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too. These days the question shifted from what the metaverse is all about to how can companies get more buzz...
Lately, many PR and marketing professionals have been talking about the new chapter that the internet is turning to, also known as Web 3.0. It's incredibly easy for companies to create digital content, and every single social media post is simply a brand new page...
Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the...
The way consumers interact with content is constantly changing, which is why content marketing isn't a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing...
To attract customers and stand out from the competition, companies need brand assets. Brand assets are what help companies build their identities, create trust with the target audience, and maintain consistency. Brand assets are all of the recognizable elements that...
A digital workspace is also called a virtual workspace. It includes a set of technologies that centralize the management and delivery of applications and desktops. It lets employees work securely from any geographical location by using any device. It provides users...
Creating an inclusive and detailed event promotion campaign doesn't simply mean relying on the press release that is sent out to media outlets. Utilizing different promotional strategies can greatly increase the odds of the right people hearing about and attending a...
The NFT marketplace has consistently attracted a number of players in the last couple of years, which means anyone entering it now might have a difficult time grabbing the attention of potential investors. Without an NFT marketing plan, the digital collectibles won't...