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Mike Paffmann

Mike Paffmann
Mike Paffmann is CEO of Virgo-PR.
Strategies for generating media coverage with PR campaigns

Strategies for generating media coverage with PR campaigns

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...

Effective PR tactics for creating successful campaigns

Effective PR tactics for creating successful campaigns

Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign,...

Why all start-ups should use a PR agency

Why all start-ups should use a PR agency

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a...

5 ways to use product packaging as a marketing tool

5 ways to use product packaging as a marketing tool

Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank...

Advantages of pay-per-click advertising in 2022

Advantages of pay-per-click advertising in 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they're generating some sort of results. The most popular...

Influencer trends to watch as the industry continues to evolve

Influencer trends to watch as the industry continues to evolve

Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...

How to maximize your marketing on Shopify

How to maximize your marketing on Shopify

The e-commerce platform Shopify has made it incredibly easy for practically anyone to create their own digital store and start generating sales. All that a business owner needs to do is ensure that there is an audience that wants to purchase the solutions that the...

Tips for developing relationships with media outlets for PR efforts

Tips for developing relationships with media outlets for PR efforts

Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...

Ethics in marketing: 4 insights on communications integrity

Ethics in marketing: 4 insights on communications integrity

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards...

Tips for connecting with Pinterest users

Tips for connecting with Pinterest users

Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is...

Tips for molding community relations with public relations

Tips for molding community relations with public relations

The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other...

A daily checklist for your business’s social platforms

A daily checklist for your business’s social platforms

On a daily basis, companies need to be focused on sharing, monitoring, and engaging on social media and public relations platforms. Although there are some optimizations and reviews that can happen on a daily basis, it's best to focus on identifying patterns on a...