User-generated content (UGC) is created by consumers, not companies. Ranging from reviews and ratings to photos and videos, this content can be a powerful marketing tool for businesses looking to connect with customers and promote the brand. Reviews and ratings...

7 ways to build an audience that trusts you
Brands know that creating trust and authenticity drives a loyal following. In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and...
Consumer brands in the metaverse—here’s how some have tapped in
It’s not news that there has been much chatter about the metaverse recently. This new digital space is a place where people get to build upon their real lives with AR and VR experiences. Plenty of companies have already started jumping in on the metaverse trend, with...
4 critical steps for taking control during a PR crisis
Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Responsibility...
Tactical tips for reaching audiences despite evolving obstacles
Many companies have started realizing as of late they have been missing some key information regarding their target audience to be able to meet their needs more effectively, or to even market to them. There are various reasons why companies have a lack of data on...
Customer service for success: Tips for fostering loyalty
No matter how great of a product a business might develop, if the company's customer service isn't reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That's...
Strategies for generating media coverage with PR campaigns
Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...
Effective PR tactics for creating successful campaigns
Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign,...
Why all start-ups should use a PR agency
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a...
5 ways to use product packaging as a marketing tool
Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank...
Advantages of pay-per-click advertising in 2022
Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they're generating some sort of results. The most popular...
Influencer trends to watch as the industry continues to evolve
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...