Mike Paffmann

Mike Paffmann
Mike Paffmann is CEO of Virgo-PR.
Growing Instagram—new changes boost marketer capabilities

Growing Instagram—new changes boost marketer capabilities

As it enters adolescence, Instagram can point to the more than one billion users it captured over the past ten years since it first launched as a huge success. With 80 percent of them following one or more brands on the platform, competing for followers can be quite a...

How brand spokespeople can better connect with audiences

How brand spokespeople can better connect with audiences

Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the...

Essentials of thought leadership marketing strategies

Essentials of thought leadership marketing strategies

For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth. However, thought...

How an original marketing campaign helps your brand stand out

How an original marketing campaign helps your brand stand out

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or...