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Mike Paffmann

Mike Paffmann
Mike Paffmann is CEO of Virgo-PR.
The evolution of PR in the post-pandemic era

The evolution of PR in the post-pandemic era

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...

3 steps to easy promotional efforts for small companies

3 steps to easy promotional efforts for small companies

Plenty of business owners, when they first establish their companies, tend to think they don't need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn't enough to get the...

Innovations in streaming ads—and opportunities for marketers

Innovations in streaming ads—and opportunities for marketers

Like most other livestreaming services, Twitch also offers its users advertising options where brands and corporations can promote their products or services. Twitch has traditional ad placements for the platform, such as banners and pre-roll videos, and companies can...

Tips for generating social media impressions and increasing reach

Tips for generating social media impressions and increasing reach

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has...

3 free and fast marketing strategies for businesses

3 free and fast marketing strategies for businesses

Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without...

3 winning ways to amplify your PR content

3 winning ways to amplify your PR content

Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...

Growing Instagram—new changes boost marketer capabilities

Growing Instagram—new changes boost marketer capabilities

As it enters adolescence, Instagram can point to the more than one billion users it captured over the past ten years since it first launched as a huge success. With 80 percent of them following one or more brands on the platform, competing for followers can be quite a...

How brand spokespeople can better connect with audiences

How brand spokespeople can better connect with audiences

Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the...

Essentials of thought leadership marketing strategies

Essentials of thought leadership marketing strategies

For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth. However, thought...

How an original marketing campaign helps your brand stand out

How an original marketing campaign helps your brand stand out

When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or...