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Mike Paffmann

Mike Paffmann
Mike Paffmann is CEO of Virgo-PR.
Tips for small businesses for successfully creating video content

Tips for small businesses for successfully creating video content

Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...

4 ways to get the most from cause-related marketing

4 ways to get the most from cause-related marketing

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause. It is...

Marketing tips for NFTs: Exploring the unique challenges and benefits

Marketing tips for NFTs: Exploring the unique challenges and benefits

Nearly 50 percent of companies have started leveraging non-fungible tokens in their marketing efforts. In the last year, discussions about non-fungible tokens and the next iteration of the Web have started to become a lot more popular, which made many companies become...

Key considerations for effective cybersecurity PR planning

Key considerations for effective cybersecurity PR planning

As most business environments continue evolving, companies in the cybersecurity industry need to continue adapting to any potential threats that are posed by cyberattacks. Plenty of businesses have become increasingly vulnerable to a number of cyberattacks which have...

3 ways Web 3.0 will impact public relations

3 ways Web 3.0 will impact public relations

Lately, many PR and marketing professionals have been talking about the new chapter that the internet is turning to, also known as Web 3.0. It's incredibly easy for companies to create digital content, and every single social media post is simply a brand new page...

4 business sectors that benefit from internal gamification

4 business sectors that benefit from internal gamification

Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the...

3 tips for using data to improve content marketing

3 tips for using data to improve content marketing

The way consumers interact with content is constantly changing, which is why content marketing isn't a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing...

5 essential components of digital workspaces

5 essential components of digital workspaces

A digital workspace is also called a virtual workspace. It includes a set of technologies that centralize the management and delivery of applications and desktops. It lets employees work securely from any geographical location by using any device. It provides users...

Successful NFT marketing: 4 effective campaign tips

Successful NFT marketing: 4 effective campaign tips

The NFT marketplace has consistently attracted a number of players in the last couple of years, which means anyone entering it now might have a difficult time grabbing the attention of potential investors. Without an NFT marketing plan, the digital collectibles won't...