No matter how great of a product a business might develop, if the company's customer service isn't reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers. That's...
Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...
Between finding the right angle to create a newsworthy story, choosing a distribution platform, and creating a press release, companies have a lot of work to do to be able to create effective public relations campaigns. To create an effective and successful campaign,...
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a...
Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank...
Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they're generating some sort of results. The most popular...
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...
The e-commerce platform Shopify has made it incredibly easy for practically anyone to create their own digital store and start generating sales. All that a business owner needs to do is ensure that there is an audience that wants to purchase the solutions that the...
Before a company is able to take advantage of any positive media coverage it receives, it needs to be prepared with media relations efforts, by developing relationships with the right and relevant media outlets. Contact list The first step for a company often as part...
Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards...
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is...
The community relations function is a key component of public relations. It focuses on managing the relationship between an organization and its host community. Community relations professionals often work with local media, civic groups, elected officials and other...