Why all start-ups should use a PR agency

by | Nov 1, 2022 | Public Relations

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a public relations agency to be able to generate the best possible results and start growing as soon as possible as well.

Importance of public relations

Through public relations efforts, any company can start projecting a positive image to its target audience in an era where the image is everything. In fact, the public reputation of a company can be the deciding factor on whether the company continues operating or shuts its doors completely. However, it’s quite difficult for start-ups to generate the type of media coverage that they need to turn into a household name like many established brands and corporations have managed to do. Fortunately, it’s important for companies like that to start laying the foundations with media outlets as early as possible and the best way to do that is with the help of a PR agency.


Startups that work with public relations agencies can end up consistently generating press coverage which is essential for business growth. Most companies tend to have trouble reaching out and getting the attention of the right journalists, whether due to the deadlines that the journalists are working under, or not being able to create a story angle that’s interesting enough for their eyes. Fortunately, PR agencies already have established relationships with the right journalists and news editors, which can greatly benefit start-ups when they are looking for the right type of media coverage, whether that means making a new announcement to the public, or making a follow-up story to something that’s already been shared. Another benefit that companies can get from working with a PR agency is open communication with the target audience as well as with media outlets.

To achieve this type of communication, it’s first important for the start-up to establish a close and welcoming relationship with the PR agency that it will be working with, ensure that everyone gets along well so that the PR professionals will be able to fully understand the company and details involving the business and share its story with the public and with media outlets in the right way that benefits the company at the same time.

Plenty of times when it comes to start-ups, public relations efforts are one of the last things on their to-do list, when they should be one of, if not the first one on them. This is because when a company is able to start working on public relations efforts as soon as possible, it has a lot more time to create all the materials that it might need when the time comes for it to pitch to journalists and media outlets with the help of the PR agency. Not only that, but working with a PR agency as soon as possible will help start-ups develop those materials in the first place in a way that will benefit the public image of that start-up.

Mike Paffmann
Mike Paffmann is CEO of Virgo-PR.


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