As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...

Natasha is a content marketing specialist who thinks it's kind of fun creating content marketing strategies for SaaS businesses. She creates content that converts website visitors into paying customers for SaaS companies. In her free time, she likes spending time reading novels and watching Netflix.
6 key components of your business’ reputation that you must manage
Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is...
Why AI-based analytics and insights are essential for PR and marketing
In today's digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. The traditional approach of relying on intuition and anecdotal evidence is no longer sufficient. PR professionals need to incorporate data and...