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Natasha Merchant

Natasha Merchant
Natasha is a content marketing specialist who thinks it's kind of fun creating content marketing strategies for SaaS businesses. She creates content that converts website visitors into paying customers for SaaS companies. In her free time, she likes spending time reading novels and watching Netflix.
How zero trust and IAM security work together to enhance cybersecurity

How zero trust and IAM security work together to enhance cybersecurity

In a network with no boundaries, understanding who is on the network and why they are there is critical to maintaining organizational security. That’s why a strong policy is fundamental to successfully deploying zero trust and IAM security infrastructure. Zero trust...

5 surefire social media lead generation tactics for 2024

5 surefire social media lead generation tactics for 2024

With over five billion users worldwide, social media remains a powerhouse for lead generation. By using the right tactics at the right time, businesses can pinpoint and captivate potential leads on social media effectively. According to research, nearly 70 percent of...

5 reasons why social listening is now critical in PR

5 reasons why social listening is now critical in PR

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break...

7 clear-cut ways PR pros can increase content visibility

7 clear-cut ways PR pros can increase content visibility

As a PR practitioner, you may have experienced the frustration of creating high-quality content only to find it doesn't reach your target audience. With so much online content, standing out and getting noticed is becoming increasingly difficult. You may feel like your...

6 key components of your business’ reputation that you must manage

6 key components of your business’ reputation that you must manage

Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is...