A press release boilerplate is often viewed as just another box to tick—the last piece of the puzzle that few might pay attention to. After all, it's placed at the end. However, dismissing the boilerplate as merely an afterthought could be a missed opportunity. Why?...
You've probably heard that having accounts across multiple social media platforms increases brand awareness and helps you reach a wider audience. But no one tells you how daunting it can be to manage social media accounts simultaneously. Juggling Facebook, Instagram,...
Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. Unfortunately, too many brands fail to see beyond that. More specifically, they fail to utilize the full potential...