In the fast-moving world of public relations, it’s critical to keep up with ever-shifting trends and tech developments to stay ahead. There’s no better way to do so than by reading and (ideally) subscribing to the leading daily PR trades. These sites individually keep...
Why is media monitoring important in 2025? In 2025, the media landscape is more fragmented and fast-moving than ever. News breaks first on social platforms, stories can trend globally in minutes, and a single online mention can shape public perception overnight. For...
Consider this scenario: your team has perfected a press release for a game-changing launch. One that promises to save time and deliver unmatched value to your audience. You send it out through your media contact database with high hopes… but it’s met with silence. No...
Why media relations tools matter in 2025 In 2025, media relations is evolving alongside the news cycle and the AI-driven transformation of PR. Journalists and influencers are busier than ever, inboxes are saturated, and trust between brands and the media is critical....
Considering Muck Rack alternatives? You’re not alone. Muck Rack, a well-established player in PR technology, has offered solutions for communications professionals, including a media database and media monitoring, since 2009. However, as PR space continues to evolve,...
Roxhill Media has been recognized for providing media database and list-building tools for PR and communications professionals since 2015. If you’re a current user, it is essential to consider whether a Roxhill alternative may be a better fit for your needs – especially before a renewal.
Since 2010, Onclusive has provided media monitoring and coverage insights for PR and communications professionals. However, as the industry advances, PR teams must consider whether their tools have kept pace. For current Onclusive users, it is essential to consider what PR solution is the right fit – especially ahead of a renewal.
An effective media monitoring tool is a cornerstone of a successful PR strategy, enabling PR teams to analyze coverage, extract key takeaways, and provide insights to inform their strategy. The market for media monitoring tools is rising exponentially, projected to...
Meltwater has been an established player in the social listening and media intelligence space. Since its founding in 2001, it has been a go-to platform for PR professionals, and it's not uncommon for comms teams to be current or former Meltwater users. However, as PR...
As one of the PR industry’s most widely recognized platforms, Cision has been a part of many teams’ tech stack at one point or another. However, it’s critical for teams to reevaluate tools and workflows to ensure they continue to meet the needs of the brand or...
This summer, Agility PR Solutions brought...
This fall, Agility PR Solutions earned top recognition with...
