PAN Communications

PAN Communications
PAN Communications Is an award-winning integrated marketing & PR agency with an extensive portfolio of clients in B2B tech and healthcare.
How buyers feel about marketing efforts in a COVID-19 culture

How buyers feel about marketing efforts in a COVID-19 culture

To better understand public perception towards marketing efforts during the COVID-19 crisis, PAN Communications recently surveyed 400 buyers (ages 25-44) through market data and analytics provider, Dynata. Buyers are exposed to an overwhelming amount of content and...

This checklist will help your PR firm with remote work strategy

This checklist will help your PR firm with remote work strategy

All of our PAN staff are now working from home across our five offices in Boston, San Francisco, New York, Orlando and London. We’ve taken this step to safeguard our employees, their families and our clients. Remote work has always been part of our culture and we’re...

Media relations mentoring—6 strong pitching practices for B2B companies

Media relations mentoring—6 strong pitching practices for B2B companies

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines. To add to this, many of today’s news outlets...

Content marketing overview—9 tips for creating great copy

Content marketing overview—9 tips for creating great copy

Content development has always been an important part of an integrated PR and marketing firm’s mission. Clients have long tapped their agencies’ knowledge and writing skills to help deliver bylines, press releases and assorted corporate communications. Today, content...