PAN Communications

PAN Communications
PAN Communications Is an award-winning integrated marketing & PR agency with an extensive portfolio of clients in B2B tech and healthcare.
Media relations mentoring—6 strong pitching practices for B2B companies

Media relations mentoring—6 strong pitching practices for B2B companies

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines. To add to this, many of today’s news outlets...

Content marketing overview—9 tips for creating great copy

Content marketing overview—9 tips for creating great copy

Content development has always been an important part of an integrated PR and marketing firm’s mission. Clients have long tapped their agencies’ knowledge and writing skills to help deliver bylines, press releases and assorted corporate communications. Today, content...