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Philip Anast

Philip Anast
Philip Anast is a Senior Account Director at Amendola Communications. He has been building, managing and executing PR programs for technology providers since 1995. Using the power of storytelling and influencer relations, he has launched new companies, brands and products, resulting in market penetration, market share growth and corporate acquisition.
Translating habits into PR best practices

Translating habits into PR best practices

May 2, 2018

In his book, “The Power of Habit: Why We Do What We Do in Life and Business,” New York Times business reporter Charles Duhigg explores the neurology of habits, why habits form in human beings, and how we can change them through a systematic approach of identifying...

Crisis planning can ease tensions during actual events

Crisis planning can ease tensions during actual events

Jan 23, 2018

A week doesn’t go by without news of a hospital or health system affected by a cyberattack or some other crisis. Coupled with an always-on news cycle and social media ecosystem, a crisis can destroy reputations. While the incidents themselves aren’t always...