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Rebecca Barnatt-Smith

Rebecca Barnatt-Smith
Rebecca Barnatt-Smith is a UK-based freelance journalist and multimedia marketing executive.
How to use newsjacking to transform your PR campaign

How to use newsjacking to transform your PR campaign

The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...

The future of outreach: 3 essential components to add to your strategy

The future of outreach: 3 essential components to add to your strategy

Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...