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Rebecca Barnatt-Smith

Rebecca Barnatt-Smith
Rebecca Barnatt-Smith is a UK-based freelance journalist and multimedia marketing executive.
3 ways you can transform your employees into digital PR ambassadors

3 ways you can transform your employees into digital PR ambassadors

A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content. Traditionally, a qualified person would be hired as a...

3 evolving PR strategies that will dominate the digital age

3 evolving PR strategies that will dominate the digital age

The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR...

Revamping your rebranding: 4 PR tips for a successful company refresh

Revamping your rebranding: 4 PR tips for a successful company refresh

The brand world is constantly evolving. In an era where trends change in seconds and values continue to shift, it’s up to brand leaders to keep adapting their voices as their demographic grows.  Rebranding keeps a company in the public eye. In the same way as a fresh...

Designer campaigns: 5 PR strategies for luxury brands

Designer campaigns: 5 PR strategies for luxury brands

Luxury branding can be a tough egg to crack. As a high-end company, your demographic is often niche, and those you do attract are harder to keep. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury...

How to use competitor mapping to stay on top of your PR campaigns

How to use competitor mapping to stay on top of your PR campaigns

Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why...

4 tips for optimizing your on-page SEO PR success

4 tips for optimizing your on-page SEO PR success

Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...

5 Christmas ad campaigns PR pros should watch out for in 2022

5 Christmas ad campaigns PR pros should watch out for in 2022

The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...

How PR pros can thrive in the wake of Google’s new search update

How PR pros can thrive in the wake of Google’s new search update

It’s a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task. In a new era of backlinking, search engine optimization and a focus on user...

Predictive pitching: Exploring the future of automated PR

Predictive pitching: Exploring the future of automated PR

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As...

What could Elon Musk’s Twitter takeover mean for PR professionals?

What could Elon Musk’s Twitter takeover mean for PR professionals?

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular...