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Rebecca Barnatt-Smith

Rebecca Barnatt-Smith
Rebecca Barnatt-Smith is a UK-based freelance journalist and multimedia marketing executive.
How to use competitor mapping to stay on top of your PR campaigns

How to use competitor mapping to stay on top of your PR campaigns

Did you know that the average PR team only track five metrics when crafting a new campaign? In a digital world, where click-through rates, competitor conversions and social channel engagement remain massively important factors in the planning stage of a campaign, why...

4 tips for optimizing your on-page SEO PR success

4 tips for optimizing your on-page SEO PR success

Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...

5 Christmas ad campaigns PR pros should watch out for in 2022

5 Christmas ad campaigns PR pros should watch out for in 2022

The time has come again, and Christmas is just around the corner. As the biggest holiday of the year for modern marketers, it won’t be long until our screens are flooded with festive adverts and topical popups. Christmas is the most important time of the year for any...

How PR pros can thrive in the wake of Google’s new search update

How PR pros can thrive in the wake of Google’s new search update

It’s a known fact that both PR and SEO go hand in hand with each other. As PR teams generate content on a wide scale, reaching a diverse, global demographic continues to be a trying task. In a new era of backlinking, search engine optimization and a focus on user...

Predictive pitching: Exploring the future of automated PR

Predictive pitching: Exploring the future of automated PR

Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As...

What could Elon Musk’s Twitter takeover mean for PR professionals?

What could Elon Musk’s Twitter takeover mean for PR professionals?

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular...

COP26 six months later: Has PR become a tool for business greenwashing?

COP26 six months later: Has PR become a tool for business greenwashing?

Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...

3 tips for navigating the metaverse as a PR professional

3 tips for navigating the metaverse as a PR professional

PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta...

10 global PR trends to look out for in 2022

10 global PR trends to look out for in 2022

As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR...

How to use newsjacking to transform your PR campaign

How to use newsjacking to transform your PR campaign

The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...

The future of outreach: 3 essential components to add to your strategy

The future of outreach: 3 essential components to add to your strategy

Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...