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Rebecca Barnatt-Smith

Rebecca Barnatt-Smith
Rebecca Barnatt-Smith is a UK-based freelance journalist and multimedia marketing executive.
What could Elon Musk’s Twitter takeover mean for PR professionals?

What could Elon Musk’s Twitter takeover mean for PR professionals?

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular...

COP26 six months later: Has PR become a tool for business greenwashing?

COP26 six months later: Has PR become a tool for business greenwashing?

Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...

3 tips for navigating the metaverse as a PR professional

3 tips for navigating the metaverse as a PR professional

PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta...

10 global PR trends to look out for in 2022

10 global PR trends to look out for in 2022

As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR...

How to use newsjacking to transform your PR campaign

How to use newsjacking to transform your PR campaign

The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. (Image Source: Medium) As over 71 percent of young people report that they consume their news on...

The future of outreach: 3 essential components to add to your strategy

The future of outreach: 3 essential components to add to your strategy

Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...