The walls came tumbling down for all sectors of business in 2020, but many PR agencies managed to buck the trend, according to PR professionals responding to the latest benchmarking survey conducted by Gould+Partners. The new data shows U.S. PR agency profitability...
While most Americans have never heard of the term "ESG," but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. adults say they want to work for a company that places a priority on...
Big Tech is in big trouble, at least from a reputational standpoint—the more we find out about the inner workings of the industry, the more skeptical we become. And new survey research conducted by The Kim Komando Show, one of the country’s most popular weekend radio...
The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well. The Canadian public relations profession is diverse, but diversity declines sharply at the top—the executive level—according to a...
New research from RSW/US, a leading outsourced agency new business firm for marketing agencies, newly released the RSW 2021 Marketing Technology & Agency New Business Tools report, which uncovers concerning differences between what marketers say they will focus on...
Engaging with Gen Z is complicated, and goes way beyond the old-school formula of just delivering quality goods at a fair price. Brands and businesses today find themselves increasingly on the hook to deliver the "double bottom line" of both financial return and...
Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come. The newly released 2020-2021 North American Communication Monitor (NACM), organized...
New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact. American consumers said they are more likely to talk publicly about...
The benefits of building customer loyalty are clear to most brands, but recognizing and acting on the fundamental drivers of customer loyalty can be a complex task that if not done correctly—and can lead to damaged reputation and negative perceptions among consumers,...
New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual...
After another terrific month for Bulldog in May, it’s becoming more and more clear that our readers are moving away from the latest COVID-spurred trends and focusing more now on improving their skills and practices (some of which have been revamped in the COVID age)....
Everything from how consumers spend and send money to how they interact with brands has changed in the unfolding “new normal”—creating a dramatic shift in consumer behavior that has forever changed the retail environment to be more digital and customer-centric. New...