Are Americans fed up with Big Tech? New survey reveals 86% don’t trust the industry giants

by | Jun 11, 2021 | Public Relations

Big Tech is in big trouble, at least from a reputational standpoint—the more we find out about the inner workings of the industry, the more skeptical we become. And new survey research conducted by The Kim Komando Show, one of the country’s most popular weekend radio shows, airing weekly across 400 stations to an estimated 6.5 million listeners, found that 86 percent of participants no longer trust Big Tech companies.

The poll of more than 6,000 people across the U.S. underscores the growing concerns surrounding the power and influence Big Tech companies have on society and the little confidence Americans have in the tech power players.

Key survey findings revealed that:

“Since the onset of COVID-19, Big Tech companies have seen accelerated demand as the world has shifted to a more digitalized landscape. Across the board, the survey demonstrated that a majority of individuals worry that Big Tech has too much influence or know too much about our personal information, yet nearly 4 billion people use social media worldwide and the numbers continue to grow,” said digital-lifestyle expert and talk radio and podcast host Kim Komando, in a news release. “I do have hope that Americans are finally waking up to the fact that when a product is free, they are in fact the product.”

In addition to gathering an understanding of Americans’ most recent perception of Big Tech companies, the survey found that 76 percent used Google daily, followed by Microsoft (60 percent), Apple (49 percent), and Facebook (45 percent). Of the people surveyed, 40 percent reportedly used Amazon daily with 89 percent active shoppers on Amazon.com.

“Interestingly, with the world becoming more digitalized and the news of Instagram for Kids, more than 84 percent of people surveyed said they would prefer their children to be over the age of 15 in order to use Instagram. Maybe we are starting to see the damage social media does to our adult lives and how it’s robbing children of a healthy, happy start to their own,” she added.

Survey Reveals 86% of Americans Don’t Trust Big Tech Companies

The national survey was disseminated to subscribers to The Kim Komando Show newsletters and 6,351 individuals across the United States participated.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


11 ways outdoor brands can leverage PR for success

11 ways outdoor brands can leverage PR for success

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one's brand stands out, resonating with the current...