New research evaluating marketers’ creative performance from social competitive intelligence and brand analytics platform BrandTotal reveals that that creative has a lasting impact on social advertising campaign performance—especially when you are tracking competitive...
As it has for everyone else, the COVID experience has been catastrophic for business leaders and decision makers, but also an opportunity to learn more about their ability to adapt and manage key relationships. New research from leadership advisory and executive...
Even though the health & hygiene industry has increased its performance from a year ago, largely due to the increased demands for germ-killing products during the pandemic, it still ranked eighth out of the 10 industries studied in MBLM’s Brand Intimacy COVID...
Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is...
Today’s brand and business marketers need to take advantage of every opportunity they can find to differentiate their shops and engage their target customers from every reputational angle, and new research from digital and creative agencies directory Top Design Firms...
As consumers get vaccinated and begin to feel more relaxed about getting out to stores, coupled with more businesses reopening and bringing employees back to work, the U.S. economy is on firm footing and could see its fastest growth in more than three decades,...
Happy Spring! As the world starts to approach some semblance of normal (but with still a ways to go), our Bulldog coverage is keeping pace and beginning to turn focus back to the everyday issues and concerns of doing PR, and this is reflected in our Top 10 posts from...
The corporate world has shifted remarkably since COVID set it, and a greater on technology has proven to be a key differentiator in business success—and this trend is not likely to change in the post-COVID environment. This is just as true in marketing and...
As consumers continue to adjust to the impacts of COVID, new research from data-driven CX management firm Merkle explores how the pandemic and other social, economic, and political events have catalyzed several fundamental pivots when it comes to how consumers...
Now more than ever, brands are seeking ways to stay relevant. Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social...
Marketers understand the incredible impact that online reviews can have on their business and on the ability to bring in new customers. However, the world has entered into uncharted territory as consumer behavior rapidly evolved due to the pandemic—which begs the...
Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties. New research from digital marketing agency Boston...