Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects. With up to two-thirds of a brands’ profits relying on effective...
Amazon is clearly most shoppers’ go-to digital storefront, but new research from delivery experience management platform provider Convey finds that many U.S. consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail...
New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience. In fact, nearly three-quarters (72 percent) of consumers report they are likely to switch to...
Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. But despite higher levels of investment in advanced cybersecurity technologies, less than 20...
Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s,...
The public relations industry will certainly have its hands full in 2020—on top of new challenges such as deeper comms integration and managing client reputations in a more distrustful consumer environment, there’s all the election noise that PR pros will be battling...
New research from AI-powered visual commerce firm ViSenze analyzes how consumers are influenced to purchase products after they’ve been inspired both online and in person. The company’s third annual report studying consumer shopping preferences found that 54 percent...
Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records,...
It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes. New research from first-party data and insights platform Dynata examines the opinions, attitudes and behaviors of people driving the cultural, social, economic,...
Coming off a strong holiday season, Americans are expected to set another record for Valentine’s Day spending this year as they continue to widen the range of those they’re buying for, according to a new survey from the National Retail Federation (NRF) and research...
New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. Among the findings, up to 39 percent of brands reveal they are prioritizing customer-centric...
Happy 2020 to all, and hope your year is starting off as well as ours. As expected, our big traffic drivers last month were largely new-year-forecasting-themed posts, including sneak peeks at this year’s top press release strategies, spokesperson-development tactics,...