Businesses are fighting many battles right now—the urgency of implementing digital transformation keeps escalating as generative AI’s promises of uber-productivity and operational streamlining wait in the wings for many, while more adaptive competitors move forward in...

ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines
Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics...
Chief communications officers see eye to eye with CEOs on strategies like AI, but there’s a disconnect on who actually leads communications
Happy Communications Week! The high-profile comms event is in full swing in the heart of Texas, and one of many highlights so far has been the gathering’s signature event, the Future of Communications Conference, where a new industry survey was unveiled in which CEOs...
Seasonal targeting: New study examines generational differences in 2023 holiday shopping
We as a culture love giving (and receiving!) gifts during the holidays, and as experienced gift-getters, we usually have a sense of what type of present awaits under that wrapping paper based on who gave it to us. This one from grandma? Probably a sweater. From crazy...
Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing shifts to catalyze DX initiatives
As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of...
Tech leaders admit shortfalls in AI preparedness: It’s their top concern, but only 15 percent say they’re prepared for generative AI demands
Everybody knows the risks of reckless AI deployment by now, and that brands and businesses around the world are significantly challenged to use it responsibly, but feel they have no recourse but to move forward anyway in fear of getting left behind as the tech...
New research reveals perceptions of ad effectiveness by age
In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers...
Creator connections: New research explores the latest trends in consumer engagement with influencers, revealing new levels of trust
The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros. But their...
Dissecting the biggest digital transformation challenges for nonprofits
It’s not just sales-focused organizations that are struggling with implementing a successful digital transformation—new research from enterprise cloud applications firm Unit4 reveals the significant barriers curtailing the transformation journeys of nonprofits. The...
The new realities of AI: No, it won’t take your job, but the skills gap is staggering—headcounts will increase, but most need a whole new skillset
The fear was palpable when generative AI swept in—many felt sure that the powerful and versatile new tech would make mere mortals unnecessary for many jobs in short order. Meanwhile, several months have gone by and most of us are still standing. And while we’re not...
Is corporate commitment to DEI declining? Investment has dropped, budgets have been cut, comms support is down—but why?
There are countless reasons why 2020 was the worst year of our lifetimes but, even though it cost a man his life and brought his family heartache, at least one beneficial thing came out of it: the seething anger after the tragic murder of George Floyd by the hands of...
Are meetings still worthwhile? They’re not dead, but low engagement is killing productivity
Ask anyone in the office (besides the execs)—meetings just waste time that could be used to get actual work done, many think. Leaders, though, think meetings are the best ways to keep projects moving. Nevertheless, companies today are re-evaluating meeting policies...












