ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines

by | Nov 10, 2023 | Public Relations

Although the fall weather cooled things down for us, Bulldog’s traffic stayed red hot in October, another record-breaking month for us—and that’s thanks to you, of course. But some important news stories grabbed a lot of interest, including posts about critical topics like why 2023 has been such a tough year for comms news business, how the next generation of journalists feels about media’s future, how and why Gen Z has become so misunderstood by marketers, the leadership and cultural shifts businesses can expect in 2024, and the biggest impacts of the FTC’s new sponsored content guidelines,

Of course, our contributors earned the majority of traffic, lending their expertise to topics like working DEI into your communications strategy, applying storytelling strategies to your narratives for strong emotional connections, buzz-generating PR tactics to boost your brand’s image, and of course, how generative AI is reshaping PR and collaborative work.

In case you missed a few of these, here we have our Top 10 posts of the month for a quick catch-up. Hope your holidays—and your holiday PR and marketing—are shaping up nicely!

7 tips for incorporating DEI into your marketing and PR strategy

Stakeholders now prioritize collaborating with brands that share their values. So incorporating DEI in marketing and communications goes a long way to show your customers your commitment. Here are 7 tips for doing it.

Comms agencies say landing new business has become harder in 2023: New research examines today’s struggles and areas of improvement

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business. This agency new business report examines this year’s unique challenges.

Brand storytelling: 7 steps for crafting compelling narratives to connect with your audience

In this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience’s heartstrings, connect with them emotionally and on a deeper level. Here are 7 steps to creating an engaging story.

Gen Z Reframed: Putting common marketing misconceptions in context

Gen Z is so surprisingly wise for its years that marketers may be missing it. Here’s how understanding a more nuanced framing of the way Zers view themselves will help marketers set brands apart in communication and action.

12 buzz-generating PR tactics that help you build and maintain your brand image

Press releases and pitching are not the only PR strategies that can help get a business recognized and talked about. Nowadays, there is a wide range of powerful tactics that can help your company build buzz. Here are 12 you can use.

Next-generation journalists speak out: Evolving media landscape loaded with challenges from misinformation to AI’s impact, but most are optimistic

It’s not an ideal time to be entering journalism—declining public trust in the media, concerns about the impact of technology, and shrinking newsrooms are among many concerns—but new research finds that the next generation of journalists remains optimistic about the future of their profession.

Enhancing PR with AI: Moving beyond automation to explore the potential—and the limits

This shift to the AI-enabled PR agency is already well underway. But it’s important that PR pros not allow excitement over AI’s potential to overshadow its true value. You must know what it can do and what it can’t. Here’s a closer look.

5 ways generative AI fosters and improves team collaboration

AI has advanced to the point where it can analyze large amounts of data and make well-informed judgments on its own. But the potential advantages of AI in PR team collaboration go far beyond merely increased efficiency.

A look at leadership and culture shifts to expect in 2024: Challenges and opportunities for empathy, flexibility, skill-building and resilience

This new global research examines the current state of the workplace and the key company-cultures shifts that leaders will face in 2024—aiming to equip them with the necessary insights and strategies to meet the most immediate, consequential challenges head on.

FTC’s new sponsored content guidelines will change how marketers use influencers and online reviews, but 4 in 5 comms pros see benefits

The Federal Trade Commission has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years. What are the most impactful restrictions on communicators? Take a look.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter


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