For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce...
Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees. New research from global research and advisory firm McLean & Company highlights the impact that failing to see their...
Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s,...
They're busy. They’re stressed. And many are doing it all on their own. Yet despite all that, more than three-quarters (77 percent) of them are happy in their jobs. Welcome to the messy reality of working in social media marketing. Still a relatively young gun in the...
Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. Expectations are sky high, and not just...
Packaging companies have a tough sustainability challenge—this industry sector has relied on materials like plastic since its onset, but in an age where landfills are overflowing and oceans are littered with plastic waste, they are under growing scrutiny from...
Summer may be slipping away, but Bulldog traffic remains red hot. August was another stellar month, with near-record site visitor numbers, and lots of thought-provoking content in our original research-based articles and contributed content. Hot tactics-focused topics...
Gen Z and other younger people entering the workforce are not bringing their parents’ submissive mindset to their new employers. They have unprecedented expectations that are rattling the cages of traditional leadership and redefining the way leaders and staffers...
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking...
Because of its quick rise and rapid incorporation into business practices, just a small proportion of professionals are adequately trained on how to use AI well enough to achieve optimal productivity, but they sure understand the need to have and know about these...
Like other Purpose initiatives, companies were quick to embrace diversity, equity and inclusion (DEI) and declare their commitment to the ideal of a fair and equitable workplace—but in a struggle to quantify goals, progress and strategies, many ended up just treading...
New research from collaborative advertising platform Tiger Pistol explores a growing trend across the marketing landscape—a significant shift towards in-house agencies, offering insights into how external agencies can navigate this challenge by leveraging local social...