As emerging tech floods into business operations, martech is presenting problems for CMOs, marketing agencies and departments, new research from digital experience platform provider Optimizely finds, revealing that nearly three-quarters (72 percent) of marketing...
It’s now the norm—consumers see your brand or product on social media and click over to your site to find out more or to purchase. But when they have trouble navigating it or problems with checkout, they bounce—which means they leave without clicking through to any...
Brand purpose is a complex and ever-evolving concept, and no business leader would deny that consumer expectations about the role of business in society are changing dramatically. Causational issues like corporate impact on the environment are clearly important to...
It’s the unfortunate reality that during economic downturns, as businesses look for ways to cut costs, their eyes often land on the advertising, marketing, and the PR and communications departments. In a timely webinar, Lucie Szalma, Senior Account Director, and...
The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to...
Despite hiring slowdowns in certain industries and regions, students and working professionals around the world remain confident about the hiring market—and leaders agree that hiring the right talent is still a challenge, regardless of the economic landscape, and new...
Being a patriotic brand in 2023 isn’t as simple and straightforward as back in the baseball and apple pie days—different groups have varying and conflicting interpretations of what represents patriotism amid the divisiveness. The 22nd annual Most Patriotic Brands list...
As we near the end of #PrideMonth, recent LGBTQ+ controversies make clear that brands must tread carefully when supporting social causes. For example, Starbucks had employees strike over Pride-related decor allegedly being removed from their locations, and Target has...
While other research reports have found that employees may be intimidated by or even fearful of emerging tech such as AI, new research from business analytics and consulting firm Ernst & Young paints an entirely different picture. The firm’s recent survey finds...
As brands and businesses are aware, today’s consumers want more than just products and services from the companies they engage and spend with—they also want to know they’re transacting with an organization whose values align with their own, shares the same societal...
Everything that brands and businesses need to automate a large swath of their processes has arrived in new AI technology and ready to be integrated, but even though tools like ChatGPT have dominated the headlines for months, many companies can’t seem to make progress...
As revolutionary as generative AI has been for business operations—obviously for communicators, but this is true for virtually all sectors—the impact of this quick adoption is consequently making it more difficult for brands and businesses to be responsible with the...